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Social media policy for employees' personal accounts

  • 1.  Social media policy for employees' personal accounts

    Posted Nov 10, 2014 15:33
    Hi -

    Looking for some advice from others who may have some experience with a social media issue. I'm having trouble creating or even finding guidelines for what staff can/should post about work on their personal Facebook pages and other social accounts. We have very tight controls for the organization's outlets that work very well, but I can't find appropriate guidance for personal pages. We want to be respectful of First Amendment issues, but there is sometimes a vast amount of oversharing that seems to skate very close to being inappropriate. When "venting" on Facebook about a workplace issue and it is clear where one works, it seems a slippery slope.

    Appreciate any advice or guidance.

    Thanks,

    Benita

    ------------------------------
    Benita Marcus
    Senior Director of Information/Management
    Aplastic Anemia & MDS International Foundation
    Rockville MD
    marcus@aamds.org
    ------------------------------
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  • 2.  RE: Social media policy for employees' personal accounts

    Posted Nov 10, 2014 16:32
    Interesting question!

    This is a little dated, but includes 100+ social media policy examples:  http://www.socialmediatoday.com/content/social-media-employee-policy-examples-over-100-organizations. Perhaps you can find some examples that focus on personal accounts there.


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    Bethany Lister
    Community Program Coordinator
    NTEN: The Nonprofit Technology Network
    http://nten.org | @NTENorg
    415-578-7611

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  • 3.  RE: Social media policy for employees' personal accounts

    Posted Nov 10, 2014 17:26
    I'm happy to share what I have!!  Thanks!

    ------------------------------
    Melissa Berrett
    Director of IT
    OHSUF
    Portland OR
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  • 4.  RE: Social media policy for employees' personal accounts

    Posted Nov 11, 2014 00:26
    Debra Askanese put together a curated Pinterest board of social media policies that might be helpful for you- definitely recommend checking this out: http://www.pinterest.com/askdebra/social-media-policies/

    Best,

    Megan

    Megan Keane
    Membership Director
    NTEN: The Nonprofit Technology Network
    1020 SW Taylor St, #800
    Portland, OR 97205
    megan@nten.org | @ntenorg
    @penguinasana
    Direct: 415-462-2867

    November is Member Appreciation Month!  To give #ntenthanks to the community, we're offering free programming and prizes for Members all month long! Learn more, renew your NTEN Membership, or join today:  nten.org/mam.




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  • 5.  RE: Social media policy for employees' personal accounts

    Posted Nov 11, 2014 07:38
    Benita, I suspect that changing your guidelines won't have much impact on what people post on Facebook (or that if it does, it will simply drive them to post in a way that is less visible to you). The last thing you want is for discontented people to move from venting on facebook to leaving more permanent comments of Glass Door and the like.

    Here's some language I developed a few years ago. I hope you find it helpful

    Social Networking

    Social networking should be governed by the principal - 'let your internet social networking do no harm to your employer'.  We recognize that many forms of social networking, such as blogging and facebook, may be useful tools in terms of performing your jobs and promoting [org] and it's mission.  Please remember that your words and actions in these social networking forums reflect on both you and [org].  You have been selected for employment with [org] based on your talents and your professionalism.  [org] expects that you will act professionally and use good judgment when engaging in any form of social media. 

     

    Blogging

    Unless specifically approved by [org], you are not permitted to blog or use other forms of social media or technology on the Internet during working hours or at any time on [org] computers or other company-supplied devices. Blogging or other forms of social media or technology include but are not limited to video or wiki postings, chat rooms, personal blogs or other similar forms of online journals, diaries or personal newsletters not affiliated with [org].

     

    Employees may not publicly discuss clients, employees or any work-related matters, whether confidential or not, outside [org] authorized communications.

     

    You are expected to protect the privacy of [org] and its employees and clients, and are prohibited from disclosing personal employee and non-employee information and any other proprietary and nonpublic information to which you have access.

     

    Your postings can be reviewed by anyone, including [org]Staff members have no right of personal privacy when using [org] equipment or facilities for any purpose, including authorized blogging.

     

    [org] reserves the right to use content management tools to monitor, review or block content on company blogs.

     

    Violation of [org]'s blogging policy will result in disciplinary action up to and including immediate termination.   [org] reserves the right to take legal action where necessary against employees who engage in prohibited or unlawful conduct.

     

     

     

    Authorized Blogging

    Authorized blogging is used to convey information about [org] and its programs, promote and raise awareness of [org] in the larger community, communicate with employees and constituents to brainstorm, issue or respond to breaking news or negative publicity, and discuss specific activities and events.

     

    When blogging or using other types of Web-based forums, [org] must ensure that use of these communications maintains our brand identity, integrity and reputation while minimizing actual or potential legal risks, whether used inside or outside the workplace.


    Personal Blogs

    [org] respects the right of employees to use blogs as a medium of self-expression and public conversation, and does not discriminate against employees who use these mediums for personal interests and affiliations or other lawful purposes. 

     

    Employees cannot use blogs to harass, threaten, discriminate or disparage against employees or anyone associated with or doing business with [org].

     

    Bloggers are personally responsible for their commentary. Bloggers can be held personally liable for commentary that is considered defamatory, obscene, proprietary or libelous by any offended party, not just [org].

     

    Employees cannot link from a personal blog to [org]'s internal or external Web site. [that needs to be discussed]

     

    If you have any questions relating to this policy or your personal blog, contact the Chief Operating Officer.



    ------------------------------
    Isaac Shalev
    http://www.sage70.com
    Stamford CT
    @Sage70
    isaac@sage70.com
    ------------------------------


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  • 6.  RE: Social media policy for employees' personal accounts

    Posted Nov 11, 2014 10:13

    Thanks, everyone! Some very helpful advice.
    ------------------------------
    Benita Marcus
    Senior Director of Information/Management
    Aplastic Anemia & MDS International Foundation
    Rockville MD
    marcus@aamds.org
    ------------------------------


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  • 7.  RE: Social media policy for employees' personal accounts

    Posted Nov 11, 2014 08:40

    Benita,
    I'm more than happy to share ours with you, but I've been asked not to share it publicly. (Anyone who is interested -- feel free to send me an email to daskanase@braintumor.org.) We have two items: a formal policy and a set of guidelines.

    Also, I curate a Pinterest board of social media policies, which you may find useful, at http://www.pinterest.com/askdebra/social-media-policies/.

    Best,
    Debra
    ------------------------------
    Debra Askanase
    Director of Outreach
    National Brain Tumor Society
    Waltham MA
    ------------------------------


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  • 8.  RE: Social media policy for employees' personal accounts

    Posted Nov 11, 2014 08:45
    Another great resource is Idealware's Nonprofit Social Media Policy Workbook: 

    http://idealware.org/reports/nonprofit-social-media-policy-workbook

    ------------------------------
    Peter Campbell
    @peterscampbell
    Chief Information Officer
    Legal Services Corporation
    Washington, DC 
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  • 9.  RE: Social media policy for employees' personal accounts

    Posted Nov 11, 2014 09:18
    I would be happy to share mine as well via email. I'm at kjahnke@skillman.org.

    We created ours last year, and one thing you do have to be careful about is that talking/complaining about your job is in some ways a protected form of speech (due to the freedom for employees to organize). So it is a very careful line to walk.



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    Krista Jahnke
    The Skillman Foundation
    Detroit MI
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  • 10.  RE: Social media policy for employees' personal accounts

    Posted Nov 11, 2014 12:01
    This is an issue that's still very much in play, as this NY Times article on recent NLRB rulings indicates. http://nyti.ms/1tYvg0S  Policies are good, and I'm usually the last person to want to bring in the lawyers ; ), but you might want to consult an attorney who is fluent in labor law to make sure any you might decide to use is reasonable and will actually work the way you want it to. 



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    Grace Lazzara
    Marketing Manager
    ClearView CRM
    Amherst NY
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  • 11.  RE: Social media policy for employees' personal accounts

    Posted Nov 12, 2014 07:09
    Grace brings up a good point to remember about consulting an attorney. When we created our official policies that go into the employee guidelines, and are signed by employees to indicate agreement, we had them vetted and approved by both an HR consultant that the company uses at times, and our legal counsel. They did make changes which are incorporated into our policies, but you will want to have an attorney who is familiar with both state and federal labor laws look at your policy.

    Best,
    Debra

    ------------------------------
    Debra Askanase
    Director of Outreach
    National Brain Tumor Society
    Waltham MA
    ------------------------------


    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline