Hi everyone. I'm writing a book about developing an audience-focused strategy, and specifically about how to choose the best audience to focus on from among "everyone." To frame the topic, I want to talk a bit about why marketing is so challenging in many nonprofits. I'm looking for some input from nonprofit leaders, comms and marketing folks about whether marketing is the same in for-profits and we are just assuming its harder and/or different for nonprofits.Feel free to answer generally, answer the questions specifically - or tell me I'm asking the wrong questions.
If I can contact you to ask follow up questions, please let me know.Thanks so much!