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Google Ads - best practices

  • 1.  Google Ads - best practices

    Posted Jan 09, 2019 08:08

    Hi all,

    To piggyback on the recent discussion about google grants, can anyone recommend any good online guides/tutorials/resources for the basics on how to configure google ads appropriately, best practices for using them, etc?

     

    I volunteer with a small nfp that gets free ad space through a google grant and we're always looking to improve. :)

     

    Thanks in advance for any ideas!

     

    Martin

     


    Martin Hansen
    Senior Consultant / R&D Lead
    519.725.7875 x2120 | 888.817.3048


    http://www.peaceworks.ca/sites/default/files/sig/pwsqlogo.png

    PeaceWorks™ Technology Solutions
    101 - 554 Parkside Drive,
    Waterloo ON  N2L 5Z4
    www.peaceworks.ca

     

    Mission driven technology solutions

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    This communication is intended for only the party to whom it is addressed and may contain information that is privileged or confidential. Any other distribution, copying or disclosure is strictly prohibited and is not a waiver of privilege or confidentiality. If you have received this telecommunication in error, please notify the sender immediately by return email and delete this message from your computer.

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  • 2.  RE: Google Ads - best practices

    Posted Jan 11, 2019 13:39
    Hi Martin,

    There's an active discussion about Google Grants going on over here and there are some good articles on the subject at the NTEN blog. I'm also tagging some community members who work in this space @Jason King and @Michael Rasko who may be able to help with some resources for you.

    Best of luck!​​

    ------------------------------
    Lyndal Frazier-Cairns (pronouns: she/her)
    Membership & Engagement Director, NTEN
    503-272-8751
    lyndal@nten.org
    nten.org @NTENorg
    ------------------------------



  • 3.  RE: Google Ads - best practices

    Posted Jan 11, 2019 17:00
    Hi Martin,

    Read the policies - https://support.google.com/grants/topic/3500093?hl=en&ref_topic=3500091

    Watch the YouTube videos made by the Ad Grants team.- https://www.youtube.com/user/GoogleGrants/videos

    Any questions, use the official Ad Grants forum - https://www.en.advertisercommunity.com/t5/Google-Ad-Grants/bd-p/adgrants#

    And use NTEN's digital advertising forum - https://community.nten.org/communities/community-home?CommunityKey=e5d7d9ef-c2d9-4b82-a42b-42fe7b9393d3

    ------------------------------
    Jason King
    Google Ad Grant Certified Professional
    and Google Partner
    Mirepoix, France

    www.kingjason.co.uk

    Twitter: @jasoncsking

    Email: jason@kingjason.co.uk
    ------------------------------



  • 4.  RE: Google Ads - best practices

    Posted Jan 12, 2019 18:00
    I agree with all of what Jason recommended above and would like to add a few more:

    If you're attending the conference, you can see Jason and I present on Google Grants with the person who is the head of the Ad Grants program at Google: https://www.nten.org/ntc/program/sessions/the-new-era-of-google-grants-challenges-opportunities-and-strategies/

    You can also check out the blog posts on our respective websites:
    https://raskodigitalmarketing.com/
    https://kingjason.co.uk/

    And finally, I recommend you also take the time to learn about AdWords basics if you don't know them already. Once you know that, the additional details and jargon concerning the Google Grants version of AdWords will make more sense. Google provides courses for which you can earn certifications for their various tools. I recommend the "AdWords Search" course.
    https://academy.exceedlms.com/

    ------------------------------
    Michael Rasko
    Owner
    raskodigitlamarketing.com

    ------------------------------



  • 5.  RE: Google Ads - best practices

    Posted Jan 14, 2019 08:31

    Thanks so much all, for these great resources!

    Martin

     


    Martin Hansen
    Senior Consultant / R&D Lead
    519.725.7875 x2120 | 888.817.3048


    http://www.peaceworks.ca/sites/default/files/sig/pwsqlogo.png

    PeaceWorks™ Technology Solutions
    101 - 554 Parkside Drive,
    Waterloo ON  N2L 5Z4
    www.peaceworks.ca

     

    Mission driven technology solutions

    http://www.peaceworks.ca/sites/default/files/sig/facebook.png

    http://www.peaceworks.ca/sites/default/files/sig/bcorp.png

    http://www.peaceworks.ca/sites/default/files/sig/linkedin.png

    http://www.peaceworks.ca/sites/default/files/sig/rss.png

    This communication is intended for only the party to whom it is addressed and may contain information that is privileged or confidential. Any other distribution, copying or disclosure is strictly prohibited and is not a waiver of privilege or confidentiality. If you have received this telecommunication in error, please notify the sender immediately by return email and delete this message from your computer.

    Please note: If you do not wish to receive promotional emails from us, please reply to this message indicating your preference and we will refrain from sending further promotional emails.

     






  • 6.  RE: Google Ads - best practices

    Posted Jan 15, 2019 19:12
    Hi Martin,
    TechSoup Courses also has a four-part seminar series for to help nonprofits use their Google Ad Grants:
    https://techsoup.course.tc/catalog/track/google-ads-seminar-series-1

    The topics covered are:
    Seminar 1 - What is the Google Ad Grant?
    Seminar 2 - How Do You Build Ads?
    Seminar 3 - How Do You Find Great Keywords and Write Compelling Ad Copy?
    Seminar 4 - How Do You Manage and Optimize Your Account for Conversions?

    You can choose to do all four or even just the ones that you find useful.
    You can also reach out to me for help with access to other resources on TechSoup for the grants - mraina@techsoup.org.

    Good luck!


    ------------------------------
    Mona Raina
    Director
    TechSoup
    ------------------------------