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Ask a question. Give advice. Share resources. Looking for software or hardware recommendations? Want to know how others are using text messaging in their work? Trying to find examples of IT policies? The NTEN Discuss forum is a great resource for all of the above and more! It's the general discussion list for the NTEN community, and folks all over the US (and the world) are sharing their questions, answers, and news about nonprofit technology.
  • 1.  Reusing appeals

    Posted 11 days ago
    Does anybody have test results (or even anecdotal data) that show the risks and benefits of reusing fundraising appeals? We are wanting to reuse a particularly strong story for an upcoming appeal, but we want to make a data-driven decision. I have worked for organizations that use the same story every year, and I have worked for organizations that don't even like using the same photo in two different places. But I'm wondering if anyone can point me in the direction of some numbers that support or oppose the reuse of fundraising appeals.

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    Evan Harrell
    Associate Director of Annual Giving
    Berea, KY
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