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  • 1.  Reusing appeals

    Posted 11 days ago
    Does anybody have test results (or even anecdotal data) that show the risks and benefits of reusing fundraising appeals? We are wanting to reuse a particularly strong story for an upcoming appeal, but we want to make a data-driven decision. I have worked for organizations that use the same story every year, and I have worked for organizations that don't even like using the same photo in two different places. But I'm wondering if anyone can point me in the direction of some numbers that support or oppose the reuse of fundraising appeals.

    Evan Harrell
    Associate Director of Annual Giving
    Berea, KY
    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline