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Ask a question. Give advice. Share resources. Looking for software or hardware recommendations? Want to know how others are using text messaging in their work? Trying to find examples of IT policies? The NTEN Discuss forum is a great resource for all of the above and more! It's the general discussion list for the NTEN community, and folks all over the US (and the world) are sharing their questions, answers, and news about nonprofit technology.

New to Google Adwords

  • 1.  New to Google Adwords

    Posted Jun 27, 2019 16:23
    Hello - I'm working with a non-profit organization that just received it's first Google Adwords grant. I'm wondering if anyone is aware of any useful resources (other than the Google FAQs) on best practices, things to avoid, best way to get started., etc. I appreciate any insights you could share.

    Thanks!

    Meico

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    Meico Marquette Whitlock
    Speaker and Trainer on Mindfulness + Technology
    Mindful Techie
    @amindfultechie
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    Tech Accelerate


  • 2.  RE: New to Google Adwords

    Posted Jun 27, 2019 16:45
    Udemy has a couple of good courses on using Google AdWords! 



    Tech Accelerate


  • 3.  RE: New to Google Adwords

    Posted Jun 28, 2019 11:09
    Thank you, Angie!

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    --
    Meico Marquette Whitlock
    Speaker and Trainer on Mindfulness + Technology
    Mindful Techie
    @amindfultechie
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    Tech Accelerate


  • 4.  RE: New to Google Adwords

    Posted Jun 28, 2019 03:14
    Hi Meico,

    You might like to know that there is an NTEN community forum specifically for digital advertising - https://community.nten.org/communities/digital-advertising

    And there is also an official Google Ad Grants support forum - https://support.google.com/grants/community?hl=en

    Read the compliance guide thoroughly, then re-read all the policies once you have ad campaigns set up - https://support.google.com/grants/answer/9042207?hl=en

    Early as possible, figure out your real world goals for the advertising, and implement conversion tracking. That's the tricky, technical bit: getting your website / Analytics / Google Ads working together so that your advertising is focused on results. But it's key to making the grant work.

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    Jason King
    Google Ad Grant Certified Professional
    and Google Partner
    Mirepoix, France

    www.kingjason.co.uk

    Twitter: @jasoncsking

    Email: jason@kingjason.co.uk
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    Tech Accelerate


  • 5.  RE: New to Google Adwords

    Posted Jun 28, 2019 10:39
    I'd echo the importance of what Jason said about goals and conversion tracking.

    One of the best tips we've implemented are automated rules. Specifically, pausing low quality keywords that may cause compliance issues.

    In terms of resources, I like the Google Ad's Youtube channel, Whole Whale, and if your clients are in NY, Grow with Google. I just attended an event with Google and loved it.

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    Brian Cavanaugh
    Director of Digital
    The Vilcek Foundation
    New York, NY
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    Tech Accelerate


  • 6.  RE: New to Google Adwords

    Posted Jun 28, 2019 11:10
    Thank you, Brian. Super helpful!

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    --
    Meico Marquette Whitlock
    Speaker and Trainer on Mindfulness + Technology
    Mindful Techie
    @amindfultechie
    ------------------------------

    Tech Accelerate


  • 7.  RE: New to Google Adwords

    Posted Jun 28, 2019 11:09
    Thank you, Jason. Very helpful.

    ------------------------------
    --
    Meico Marquette Whitlock
    Speaker and Trainer on Mindfulness + Technology
    Mindful Techie
    @amindfultechie
    ------------------------------

    Tech Accelerate