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Facebook - organic post reach numbers

  • 1.  Facebook - organic post reach numbers

    Posted Feb 11, 2019 11:09
    We recently noticed that the number Facebook gives us for the week's organic post reach on the general insights page is different from the number we get if we add up the same week's organic reach for each day. Has anyone else noticed those numbers being different? Any ideas why this is happening?


    Judy Freed
    Senior Marketing Manager, Alliance for the Great Lakes
    Co-Organizer, NTEN Digital Advertising Community
    Chicago, Illinois
    Tech Accelerate

  • 2.  RE: Facebook - organic post reach numbers

    Posted Feb 12, 2019 09:56
    I can't say for certain with Facebook, but in general reach is unique individuals so if the same individual saw posts on multiple days they are counted each day, but in a week they are counted only once.


    Tech Accelerate