How do you know who created Facebook Fundraisers for you? I didn't think that you could access that info?
So glad you wrote, as I've been thinking about replying to the board to talk about our successes!
Our strategy has been pretty simple, actually. We decided to keep a spreadsheet containing the name of each Facebook Fundraiser (FF) organizer, the start/end date of their campaign, and the amount they raised. We also post a comment on each FF organizers page thanking them (trying to make it as personal as possible for authenticity). In the comment, we're also inviting them to join our email list (with a link).
To date, we have over 300 fundraisers and have raised (without any marketing) more than $15,000/month!
It's truly incredible! We're blown away.
I'm still curious to hear from other orgs what your statistics look like and if you have come up with any processes for this.
Joshua D. Okun
Director, Digital Strategy
Brain & Behavior Research Foundation
90 Park Avenue, 16th Floor
New York, NY 10016
646.681.4872 | bbrfoundation.org