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Facebook Fundraisers

  • 1.  Facebook Fundraisers

    Posted Dec 27, 2017 17:12
    I'm wondering if anyone has a plan/strategy for managing Facebook Fundraisers?

    We recently signed up, and already several people have created their own fundraisers for our organization! I'd like to reach out to each of them to wish them a happy birthday or congratulate them, or at the very least thank them. I'm curious if anyone else is using Facebook Fundraising and being proactive about this?

    Just looking for ideas.

    Thanks,

    Josh


    ------------------------------
    Josh Okun
    Director, Digital Strategy
    Brain & Behavior Research Foundation
    New York, NY
    jokun@bbrfoundation.org OR Josh@JDODigital.com
    ------------------------------


  • 2.  RE: Facebook Fundraisers

    Posted Jan 02, 2018 15:27

    How do you know who created Facebook Fundraisers for you? I didn't think that you could access that info?






  • 3.  RE: Facebook Fundraisers

    Posted Jan 03, 2018 02:40
    If you click on the fundraiser it says Fundraiser for (Non profit's name) created by . . .

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    Michelle Reagan
    Information and Operations Manager
    Adaptive Sports Partners of the North Country
    Franconia NH
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  • 4.  RE: Facebook Fundraisers

    Posted Jan 04, 2018 11:58
    If you click on Settings of your page you will see on the left side Donations - from here you can access the CSV files for what donations were made.
    Where to find the donation CSV files

    The detail in the reports will show who the Campaign Owner is along with the Fundraiser Name, amount and names of those who gave.

    The down side to these files is combining them into a single document - they ( FB ) only provide day by day transactions. There are some tricks to combining the CSV files into one spreadsheet but let's leave that for another thread!

    Take care,
    Michael

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    Michael Sola
    Executive Vice President
    Fight Colorectal Cancer
    Springfield, MO
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  • 5.  RE: Facebook Fundraisers

    Posted Jan 05, 2018 06:35
    Hey there,

    Would you mind sharing the csv tricks? We are going through this now ourselves and seeking a long term solution.

    Thak you!
    Julie

    ------------------------------
    Juliana Weissbein
    Associate Director, Development Operations
    Planned Parenthood Federation of America
    New York, NY
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  • 6.  RE: Facebook Fundraisers

    Posted Jan 07, 2018 10:18
    It's cumbersome but you just copy and paste the lines into one Excel file.  Not a great way for FB to do it!

    ------------------------------
    Michelle Reagan
    Information and Operations Manager
    Adaptive Sports Partners of the North Country
    Franconia NH
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  • 7.  RE: Facebook Fundraisers

    Posted Jan 08, 2018 10:01
    Thank you for your feedback. Cumbersome indeed!

    ------------------------------
    Juliana Weissbein
    Associate Director, Development Operations
    Planned Parenthood Federation of America
    New York, NY
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  • 8.  RE: Facebook Fundraisers

    Posted Apr 27, 2018 15:11
    Hi Josh, now that it's been a few months, I wanted to see if your organization had come up with some ideas and strategy for managing your Facebook fundraiser donors and reaching out to them.  I'm also looking for procedures on how organizations enter these donations into their database.

    Thanks!

    ------------------------------
    Lisa Northrop
    Director of Community Relations
    SECU Family House
    Winston Salem, NC
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  • 9.  RE: Facebook Fundraisers

    Posted Apr 27, 2018 15:34

    Hi Lisa,

     

    So glad you wrote, as I've been thinking about replying to the board to talk about our successes!

     

    Our strategy has been pretty simple, actually. We decided to keep a spreadsheet containing the name of each Facebook Fundraiser (FF) organizer, the start/end date of their campaign, and the amount they raised. We also post a comment on each FF organizers page thanking them (trying to make it as personal as possible for authenticity). In the comment, we're also inviting them to join our email list (with a link).

     

    To date, we have over 300 fundraisers and have raised (without any marketing) more than $15,000/month!

     

    It's truly incredible! We're blown away.

     

    I'm still curious to hear from other orgs what your statistics look like and if you have come up with any processes for this.

     

    Thank you,

     

    Joshua D. Okun

    Director, Digital Strategy

     

    Brain & Behavior Research Foundation

    90 Park Avenue, 16th Floor

    New York, NY 10016

     

    646.681.4872 | bbrfoundation.org

     






  • 10.  RE: Facebook Fundraisers

    Posted Apr 30, 2018 09:35
    Thanks Josh - sounds like you all are having great success!

    In addition to reaching out to the actual fundraisers, are you able to do anything with the actual donors?  If the donor is currently in your database, do you enter their gift or make a note in their record? Or, if they're not in your database at all, are you recording everything into something like a "Facebook donation" record?

    Thanks!

    Lisa

    ------------------------------
    Lisa Northrop
    Director of Community Relations
    SECU Family House
    Winston Salem, NC
    ------------------------------



  • 11.  RE: Facebook Fundraisers

    Posted Apr 30, 2018 11:21
    No, not yet. It's too big of a task at this point, for the small staff we have working on this to look into every single individual donor. So, we decided to start by just focusing on the Fundraiser organizer. These are the people who took the time and energy to set up the fundraiser and select our charity. The donors, in many cases, are only donating to support their friends/family - they may appreciate our cause, but probably aren't as invested and interested as the organizers themselves.

    I forgot to also mention - we scan our email database every couple of weeks to see if we can find any of the FB Fundraisers who may have joined in the past few weeks or months - meaning they probably joined after we invited them to join with our FB comment. Then, if they are on our list, we send them a personal email thanking them again and asking for feedback and why they chose to support our organization. Only a handful of people have joined the email list since starting their fundraiser (some of them were on our list prior to starting their fundraiser), and of them, we've only heard back via email from a few. But, data is data, right?

    So we're moving along and figuring this out as we go - but our development staff (and entire office, really) is very excited about this new revenue stream!

    Happy to answer any other questions and/or keep the discussion going!

    Josh

    ------------------------------
    Josh Okun
    Director, Digital Strategy
    Brain & Behavior Research Foundation
    New York, NY
    jokun@bbrfoundation.org OR Josh@JDODigital.com
    ------------------------------



  • 12.  RE: Facebook Fundraisers

    Posted May 01, 2018 09:31
    Hey Josh!

    That's amazing revenue from Facebook! Do you have any idea how people are learning about your organization and launching the peer-to-peer fundraising? Our followers have organically started to do this, but we'd like to make peer-to-peer fundraising more strategic and intentional. Any advice?

    ------------------------------
    DeAnna Rich
    Manager, Resource Center & Communications
    Communities In Schools
    Arlington, VA
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  • 13.  RE: Facebook Fundraisers

    Posted May 01, 2018 17:49
    We're trying to figure that out as well. It's mind-boggling how so many people have chosen our charity to hold their birthday (and other) fundraisers just through Facebook!

    From the limited feedback we've received (very small sample so far), people tell us they were looking for a charity focused on mental health research, and we came up in their search. But, I'm guessing that for most people, we were suggested by Facebook. The way it works is that when it's your birthday and you open Facebook, you'll see a message that invites you to hold a Facebook Fundraiser. Then, you can choose your charity, and I am guessing that Facebook suggests charities that you have Liked, Followed, or engaged with.

    If I learn anything else about how people are finding us for Facebook Fundraisers, I'll share. During the first couple of months, I don't think we mentioned the Facebook Fundraising ever to our constituents. It was only after we really saw it catching on that we started to occasionally promote the idea on our social media channels. But we still have not sent any emails about it or done anything else. It's almost all been organic.

    Josh

    ------------------------------
    Josh Okun
    Director, Digital Strategy
    Brain & Behavior Research Foundation
    New York, NY
    jokun@bbrfoundation.org OR Josh@JDODigital.com
    ------------------------------



  • 14.  RE: Facebook Fundraisers

    Posted May 01, 2018 22:04
    Hi, Josh!

    We've been using FB fundraisers for a while and while we don't have very specific tracking (besides the revenue of course), we have started promoting them along with our peer-to-peer platform, which went REALLY well over GIving Tuesday last year. This calendar year, we had raised more than $3k just with Facebook fundraisers.

    looking forward to hearing what others are doing to promote/track!

    -Carolyn
    Communications Coordiantor
    Greater Cleveland Food Bank


  • 15.  RE: Facebook Fundraisers

    Posted Oct 09, 2018 21:03
    Hi!

    I would love to hear more thoughts on Facebook fundraiser policies. For example, must your fundraisers be approved? If so, what do you look for in terms of approving or not? Do you give guidelines to people who work for or are connected with your organization?

    These were all questions that some of our staff had when people started creating fundraisers independently. We're excited about pursuing this but there is also some concerns about fundraisers that haven't gone through the usual process of getting approved messaging, student consent to publish stories/photos, etc.

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    Erica Sanchez
    Communications Specialist
    Carlos Rosario International Public Charter School
    Washington, DC
    ------------------------------