No, not yet. It's too big of a task at this point, for the small staff we have working on this to look into every single individual donor. So, we decided to start by just focusing on the Fundraiser organizer. These are the people who took the time and energy to set up the fundraiser and select our charity. The donors, in many cases, are only donating to support their friends/family - they may appreciate our cause, but probably aren't as invested and interested as the organizers themselves.
I forgot to also mention - we scan our email database every couple of weeks to see if we can find any of the FB Fundraisers who may have joined in the past few weeks or months - meaning they probably joined after we invited them to join with our FB comment. Then, if they are on our list, we send them a personal email thanking them again and asking for feedback and why they chose to support our organization. Only a handful of people have joined the email list since starting their fundraiser (some of them were on our list prior to starting their fundraiser), and of them, we've only heard back via email from a few. But, data is data, right?
So we're moving along and figuring this out as we go - but our development staff (and entire office, really) is very excited about this new revenue stream!
Happy to answer any other questions and/or keep the discussion going!
Josh
------------------------------
Josh Okun
Director, Digital Strategy
Brain & Behavior Research Foundation
New York, NY
jokun@bbrfoundation.org OR
Josh@JDODigital.com------------------------------
Original Message:
Sent: Apr 30, 2018 09:34
From: Lisa Northrop
Subject: Facebook Fundraisers
Thanks Josh - sounds like you all are having great success!
In addition to reaching out to the actual fundraisers, are you able to do anything with the actual donors? If the donor is currently in your database, do you enter their gift or make a note in their record? Or, if they're not in your database at all, are you recording everything into something like a "Facebook donation" record?
Thanks!
Lisa
------------------------------
Lisa Northrop
Director of Community Relations
SECU Family House
Winston Salem, NC
Original Message:
Sent: Apr 27, 2018 15:33
From: Josh Okun
Subject: Facebook Fundraisers
Hi Lisa,
So glad you wrote, as I've been thinking about replying to the board to talk about our successes!
Our strategy has been pretty simple, actually. We decided to keep a spreadsheet containing the name of each Facebook Fundraiser (FF) organizer, the start/end date of their campaign, and the amount they raised. We also post a comment on each FF organizers page thanking them (trying to make it as personal as possible for authenticity). In the comment, we're also inviting them to join our email list (with a link).
To date, we have over 300 fundraisers and have raised (without any marketing) more than $15,000/month!
It's truly incredible! We're blown away.
I'm still curious to hear from other orgs what your statistics look like and if you have come up with any processes for this.
Thank you,
Joshua D. Okun
Director, Digital Strategy
Brain & Behavior Research Foundation
90 Park Avenue, 16th Floor
New York, NY 10016
646.681.4872 | bbrfoundation.org
Original Message------
Hi Josh, now that it's been a few months, I wanted to see if your organization had come up with some ideas and strategy for managing your Facebook fundraiser donors and reaching out to them. I'm also looking for procedures on how organizations enter these donations into their database.
Thanks!
------------------------------
Lisa Northrop
Director of Community Relations
SECU Family House
Winston Salem, NC
------------------------------