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Planned Giving

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  • 1.  Planned Giving

    Posted Jan 23, 2018 17:30
    Wondering if any small organization are using either software to manage planned giving or outsourced management services that could provide process for interested donors interested in naming a non profit for estate giving.

    I've worked with some software many years ago but I've seen a lot of red flags indicating organizations who accept these types of gifts need staffing to support calls, inquires, etc.  We are a staff of 11 so unless this took off very quickly not sure we have the capacity for adding dedicated staff.

    Thanks for you any recommendations,


    Michael Sola
    Executive Vice President
    Fight Colorectal Cancer
    Springfield, MO
    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline

  • 2.  RE: Planned Giving
    Best Answer

    Posted Jan 31, 2018 00:03
    I used to work on the vendor side in planned giving. In terms of back-end support, it can be challenging for small orgs to support the kind of gift planning that some donors require. It's easy enough to take a bequest or life insurance gift, but managing charitable gift annuity accounts is a different beast. You can turn to a vendor like Fidelity, or to a community foundation to provide back-end support. Community foundations in particular are a good choice for getting off the ground, because they may not hold you to a certain minimum volume.

    On the front end, however, is where the real challenge is for planned and estate giving and smaller organizations. Making planned gifts happen requires donor stewardship as well as knowledge of financial planning options and tools. Sure, you can go to Stelter or Cresendo, pgcalc or PlannedGiving and get website copy, calculators, and all sorts of marketing support and strategy. But all of that is really lead-gen and early moves management. At some point you need to sit in rooms with potential planned givers and have conversations. You need to be knowledgable about the types of gifts that you can take, your organization needs to have policies in place (how big is a named gift? What giving conditions are acceptable to us? How will we credit planned gifts versus annual gifts?)

    So yes, if what you need is back-end support for planned gift processing and fulfillment, there are some answers out there. But the front end side is substantial and needs to be in place at a strategic and policy level.

    Isaac Shalev
    Stamford CT

    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline

  • 3.  RE: Planned Giving

    Posted Jan 31, 2018 11:56
    Isaac's advice about the complexity of these conversations, and of managing some of the giving vehicles, is spot on.

    He mentioned that some financial services firms as well as community foundations can handle the latter. I've also seen nonprofits bring in specialists to help with the strategy and negotiations. Contact me off-list if you'd like some names.


    Robert L. Weiner Consulting
    San Francisco, CA
    Twitter: @robert_weiner

    Strategic Technology Advisors to Nonprofit and Educational Institutions

    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline