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Using the site, Medium, for publishing- yea or nay

  • 1.  Using the site, Medium, for publishing- yea or nay

    Posted Jan 31, 2019 15:00
    With Huffington Post restricting their self-publishing platform, wondering if other nonprofits have had any luck using Medium either in addition to or instead of their own blog/website. Any red flags? Any big benefits?
    Thanks!

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    Deborah Goldberg
    Director of Marketing & Communications
    Union for Reform Judaism
    New York, NY
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    Tech Accelerate


  • 2.  RE: Using the site, Medium, for publishing- yea or nay

    Posted Feb 01, 2019 08:50
    Medium is a very strong content platform. It features and syndicates some fine writing. The platform is super easy to use with good tools. We have been using it for a while now for most of our blog content. That is the good news. The challenge is to gain traction (eyeballs that actually read your content) as you compete with some major league folks for scroll/read time. It really helps if you have strong twitter and Facebook communities, and you should spend money on both to promote your posts on Medium.  Worth your time to publish content, and if you do, you should commit to publishing on a regular timeline to build your following.  Spend time reading and following to learn some of the rules of the road - like any digital platform there are ways to use it more effectively.  Best strategy is to study Medium and learn how it ticks.

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    Ted Davis
    Web Director
    AmeriCares
    Stamford, CT
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    Tech Accelerate


  • 3.  RE: Using the site, Medium, for publishing- yea or nay

    Posted Feb 04, 2019 10:21
    I moved our blog (which is also on the website) to Medium in my last position at Legal Momentum. Medium is much more user-friendly than HuffPo for publishing, but I don't think we got much traffic. I don't have any solid stats for Medium or HuffPo as far as reach and readership, so I can't really compare. We may have gotten more referral traffic and media notice from HuffPo, but not a huge amount. We weren't on Medium  as long.

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    Jean Gazis
    Nonprofit Communications Specialist
    Jean Gazis Copy & Content Services
    New York, NY
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    Tech Accelerate


  • 4.  RE: Using the site, Medium, for publishing- yea or nay

    Posted Feb 05, 2019 09:22
    The only issue with using Medium is that they keep changing their business model every five minutes, which could make it a long term risk to use.

    As an alternative, wordpress.com offers hosting at a very reasonable rate (which includes pretty good customer support).

    Regards

    Paul


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    Paul Guinnessy
    Manager of Digital Assets, Physics Today
    American Institute of Physics
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    Tech Accelerate


  • 5.  RE: Using the site, Medium, for publishing- yea or nay

    Posted Feb 05, 2019 21:27
    The biggest disadvantage I see to Medium is that it doesn't lend itself to converting your audience. If you are just looking to publish thought leadership type pieces to increase your brand awareness and place yourself as a leader in your field, it could be a useful tool. But content can also be used in your digital marketing funnel to try to convert readers into donors as well as rank your website higher for organic search results. (This article gives a great overview: https://baremetrics.com/blog/medium-back-to-blog)

    Another thing to consider is that readers of Medium tend to be higher educated, younger (30's) and interested in technology and innovation. If that doesn't sound like your core audience, skip it.


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    Reena Vadehra
    Washington, DC
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    Tech Accelerate


  • 6.  RE: Using the site, Medium, for publishing- yea or nay

    Posted Feb 06, 2019 09:12
    Thanks to Reena for the baremetrics blog - very useful insight  into the quandary that Medium represents.  We have also been struggling with the evolution of a content publishing strategy that utilizes the strengths of Medium while protecting and strengthening our won digital channels.  It speaks to the old, reliable investment strategy of diversification.  Trusting your wealth (in this case your content) to just one platform/company seldom ends well.  Own what you own and then share what you can.  And the warning label that should be a part of all digital choices:  look closely at the business model of the chosen tool.  Is it sustainable and do the interests of its owners (investors, founders, shareholders) coincide with the goals of your organization?  Medium's business model remains a muddle, which should be a sign to "proceed with caution."

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    Ted Davis
    Web Director
    AmeriCares
    Stamford, CT
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    Tech Accelerate


  • 7.  RE: Using the site, Medium, for publishing- yea or nay

    Posted Feb 07, 2019 07:31
    Basecamp had moved their Signal vs. Noise blog to Medium, and recently moved it back in-house. They've shared their insights: https://m.signalvnoise.com/signal-v-noise-exits-medium/

    - Mark




    Tech Accelerate