Discuss

last person joined: one year ago 

Ask a question. Give advice. Share resources. Looking for software or hardware recommendations? Want to know how others are using text messaging in their work? Trying to find examples of IT policies? The NTEN Discuss forum is a great resource for all of the above and more! It's the general discussion list for the NTEN community, and folks all over the US (and the world) are sharing their questions, answers, and news about nonprofit technology.

Best nonprofit homepage?

  • 1.  Best nonprofit homepage?

    Posted Feb 12, 2020 13:24
    Do you have a favorite nonprofit homepage? One you think is the most successful (however you define that) and demonstrates best practices? I would love to hear what your favorite is and why!

    Many thanks,
    Gaby

    ------------------------------
    Gaby Gollub
    Manager, Online Marketing
    World Wildlife Fund
    Washington, DC
    ------------------------------
    picture of work desk from home with notebook, glasses, coffee, keyboard


  • 2.  RE: Best nonprofit homepage?

    Posted Feb 13, 2020 09:49

    Hi Gaby,

    This is a great question and one we deal with every day. A successful homepage depends on how your term success. Understanding your goals, the purpose of your organization, how you measure success, your target audience, how users are accessing your site (mobile vs desktop), and the desired customer journey through your website will be what influences your homepage design.

    Here are a few examples of sites we've designed and developed for your inspiration:
    https://www.wiaap.org/
    https://www.nagdca.org/
    https://www.famic.org/
    https://www.bgcconejo.org/

    Don't overload the homepage with large blocks of text.
    Use the homepage to guide users into your site and get where they need to go - it is a gateway to your content, the start to their journey.
    Prioritize your content accordingly - you can't make everything be top priority and above the fold.

    I know this is short and sweet, but I hope it gets you started on the right path. I'm happy to chat more with you about any of this if you are interested.

    Thanks

    ~Matt



    ------------------------------
    Matt Koeppel
    Principal
    Hartland, WI
    www.ocreativemarketing.com
    ------------------------------

    picture of work desk from home with notebook, glasses, coffee, keyboard


  • 3.  RE: Best nonprofit homepage?

    Posted Feb 13, 2020 10:52
    Thanks so much for your recommendations and examples, Matt! All of that makes sense to me. :)

    Just to clarify what I am particularly interested in: homepages for organizations whose focus isn't providing services or education to their supporters (or supporters' friends & family). To put it another way, more ASPCA than American Cancer Society.

    Thanks for any and all responses,
    Gaby

    ------------------------------
    Gaby Gollub
    Manager, Online Marketing
    World Wildlife Fund
    Washington, DC
    ------------------------------

    picture of work desk from home with notebook, glasses, coffee, keyboard


  • 4.  RE: Best nonprofit homepage?

    Posted Feb 13, 2020 11:20
    Edited by Aditi Jain Feb 13, 2020 11:46
    Hi Gaby,
    Many users don't go beyond the homepage of a website. For nonprofit organizations, a home page that appeals to their community while serving as a major component of their overall marketing, communication and fundraising strategy is always the goal.

    In order to develop and design a not-for-profit website that drives donations and empowers supporters, there are countless features that should be considered, but a few stand out:

    1. Design: Simple Navigation & Long Homepage
    2. Content: Authentic Storytelling
    3. Donation Requests: Calls-to-Action & Seamless Donation Integration

    The home page's purpose would be to establish an online platform to attract, convert and deepen the relationship with its target audience, including supporters, event participants, volunteers, partners and new, existing and lapsed donors.

    This should be done by developing an information architecture and navigational system to weave all communication channels, organize the content and help connect users with the information they seek while exposing them to the breadth of what the organization has to offer. In the not-for-profit world, virtually all organizations are competing for the same donor dollar; Because of this, it's important to inspire and educate the user as quickly as possible.

    Here are some examples of websites that are a prime example of effective user design and navigation; In addition to the beautiful modern designs, they create a linear path for visitors by explaining, educating and engaging. The long homepages both inform and inspire the users.  For those who want to dive deeper into the content, the information is provided in a guided fashion.

    Jack.org
    Round House Theatre
    Community Food Centre Canada
    Kidney Foundation of Canada

    The Toronto Rehab Foundation
    Pulmonary Hypertension Association of Canada

    Some of these websites use raisin for their fundraising pages and all of them have been designed by our design team. Feel free to reach out to me if you would like to explore more examples and best practices. I would be glad to connect you.

    Hope this helps!



    ------------------------------
    Aditi Jain. PMP®
    Digital Marketing Specialist
    raisin® by A.K.A New Media Inc.
    ------------------------------

    picture of work desk from home with notebook, glasses, coffee, keyboard


  • 5.  RE: Best nonprofit homepage?

    Posted Feb 13, 2020 15:15
    Gaby,

    I came across this website yesterday while reviewing dozens of sites that focus on water quality, and it really stood out to me: https://roguewaterlab.org/

    Their design is very clean. The message is clear, targeted and compelling. I can very quickly decide if this information aligns with who I am, and to figure out what I should do next.



    ------------------------------
    Dawn Briskey
    Vice President of Client Services
    .orgSource
    ------------------------------

    picture of work desk from home with notebook, glasses, coffee, keyboard