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Google analytics & Blackbaud/Luminate

  • 1.  Google analytics & Blackbaud/Luminate

    Posted Oct 04, 2018 21:03

    Any tips for setting up analytics from social to a Blackbaud based gift acceptance page? There seems to be a black hole once someone reaches a Blackbaud product. Tips for this newbie welcome.


    Jessica Robson
    Tech Accelerate

  • 2.  RE: Google analytics & Blackbaud/Luminate

    Posted Oct 05, 2018 14:23
    I can confirm that you have indeed found a black hole.

    Which product are you using? There's usually a way to do this leveraging Google analytics to do site tracking on, eg a Luminate Online page.

    Isaac Shalev
    Stamford CT

    Tech Accelerate

  • 3.  RE: Google analytics & Blackbaud/Luminate

    Posted Oct 10, 2018 12:08
    Chiming in to follow this discussion. My company builds a tool that integrates online actions with social ads and automates reporting of ROI and lifetime value though integrations with CRMs (initially BSD and NGP VAN). Blackbaud's on our development radar.

    Chris Casey
    Vice President for Client Success
    ToSomeone Inc.
    Washington, DC

    Tech Accelerate