I'm looking forward to meeting lots of you on Drupal Day next Tuesday as well as at the BOFs and the Drupal Open Session.
On Thursday at 1:30 pm (Room 350 - 351), I'm teaming up with two amazing engagement strategists from one of our longtime clients, Bitch Media to talk about strategy and tools for membership in a session we're calling The Two Things That Netflix and NPR Have That You Don't (and How to Get Them): Members and Money. We built their website in Drupal 7 a few years ago and have done lots of useful integrations with Salesforce for them as part of their membership program.
Their publisher, Kate Lesniak, board members Manolia Charlotin and I will be talking about how the work of drawing people into an organization isn't just a technical problem (though that's important) but also one of internal organizational culture and strategy. We'll be delving into what it means to be a geek, why that's so important for how we work together and concrete technical tools. Finally, we'll take a look at some concrete metrics of the results Bitch Media has seen over the last five years.