Drupal

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If you work in an organization using Drupal, or you work with nonprofits using Drupal, this is the group for you. If you work in a nonprofit using Drupal, or you work with nonprofits using Drupal, this is the group for you! Stuck on something? Have a question? Drupal experts are on hand to answer questions! You don't need to be a member of NTEN to participate in the monthly calls — feel free to invite colleagues and spread the word.

lower cost alternatives to siteimprove

  • 1.  lower cost alternatives to siteimprove

    Posted Aug 27, 2018 20:26
    Hello all! Glad to be here! Very new to the group! Heard about this group last week at GovCon. While I also first learned about siteimprove for the first time last week, I also heard that they can be a little pricey. I have a call with them later this week, but thought I would ask in advance of the call what might be some lower-cost alternatives to the functionality and service that they provide. I was given some ballpark initial quotes of $5k to $9k yearly for things that included using heat maps and incorporating our GA and possibly Moz info, as well as some other things that I am forgetting.

    Would love suggestions for our new Drupal 8 site.

    Thanks, Christian

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    Christian Rougeau
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    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline


  • 2.  RE: lower cost alternatives to siteimprove

    Posted Aug 28, 2018 16:51
    I'd take a look at HotJar, which is totally free for nonprofits. While admittedly the feature set is less than Siteimprove, it's also worth asking yourself if you need all those features to start with. Oftentimes, basic things like creating a solid Google Analytics setup that's customized with organization-specific events and goals can yield valuable insights. Coupled with a tool like HotJar to provide heatmaps, funnels, surveys, and other feedback tools, you can quickly generate a long list of improvements. And that $5-9k can go a long way to actually getting those improvements out on your site.

    ​That being said, if you don't want to be bothered with the process and/or have in-house developers, Siteimprove might shortcut a lot of work for you. I'm admittedly pretty skeptical on the ability of tools (even good ones) to do the thinking for you, though!

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    Spencer Brooks
    Founder & Principal, Brooks Digital
    Data-driven websites for nonprofits
    https://brooks.digital
    spencer@brooks.digital
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    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline


  • 3.  RE: lower cost alternatives to siteimprove

    Posted Aug 31, 2018 12:39
    TL:DNR = Hotjar (free) is worth it, even if you're using Google Analytics.

    Just wanted to let you know: Based on your recommendation, I created a free Hotjar account to monitor our website. The information we've been able to glean with just the free account has been *tremendously* helpful. I thought it'd be redundant (because we already use Google Analytics extensively), but it is not redundant. The "visitor recordings," fold-based heat map, and feedback button have all been very useful.

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    Jonathan Leistiko
    Webmaster
    The TexVet Initative
    Round Rock, TX
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    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline


  • 4.  RE: lower cost alternatives to siteimprove

    Posted Aug 31, 2018 13:22
    I love Hotjar - watching a recording of users on a signup page saved me a lot of wondering why users weren't completing the form.

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    Kathryn Carruthers
    Ottawa, ON
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    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline


  • 5.  RE: lower cost alternatives to siteimprove

    Posted Aug 31, 2018 18:45
    On the accessibility side of the equation (SiteImprove's core feature), we like the free pa11y project:
    http://pa11y.org
    which has both a command line utility and a dashboard with reporting. We've put and customized these dashboards for institutional clients. I'm particularly excited by the roadmap, though it seems a bit slow-moving.

    You can also check out
    https://github.com/Tanaguru/Tanaguru
    or
    https://www.deque.com/axe/

    ------------------------------
    Andrew Mallis
    CEO & founder @ www.kalamuna.com
    Oakland, CA
    650-796-7476

    linkedin: https://www.linkedin.com/in/andrewmallis
    schedule a chat: https://calendly.com/mallis
    ------------------------------

    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline


  • 6.  RE: lower cost alternatives to siteimprove

    Posted Sep 04, 2018 11:35
    Jonathan, that's great to hear! Glad to get another person on the HotJar train. :)

    For you or anyone else that might read this in the future, HotJar has a free plan for anyone, but you can use their nonprofit form to upgrade your account to a paid "Business" plan for free. That unlocks the ability to collect a lot more data.

    I'm also a big fan of their polls feature, which allows you to validate assumptions you're making about site visitors ("are you struggling with XX?") or measure less quantitive aspects before/after you make changes ("did you find the information you were looking for?"). Lots of great tools in that toolbox.

    ------------------------------
    Spencer Brooks
    Founder & Principal, Brooks Digital
    Data-driven websites for nonprofits
    https://brooks.digital
    spencer@brooks.digital
    ------------------------------

    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline


  • 7.  RE: lower cost alternatives to siteimprove

    Posted Sep 06, 2018 02:54
    We generally implement hotjar on sites in the inital audit phases of redesign projects. We have found there is a negative performance impact on sites when enabled (as can be expected with any script).

    I highly recommend that you enable and then disable the script until such a time as it is useful again to you.

    If you are looking for a quick and easy way to enable and disable this and other intergrations of the sort, I highly recommend looking at https://segment.com. They provide a common API to communicate with providers like GA, hotjar and more. The nice thing is that is doesn't slow down your site any to enable a ton of integrations this way.

    ------------------------------
    Andrew Mallis
    CEO & founder @ www.kalamuna.com
    Oakland, CA
    925-255-5204 x700
    ------------------------------

    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline