We're looking for a email marketing platform for a new project in our org that we don't want to use our current platform database for. We need it to have some tracking capabilities, but won't be doing actions or a lot of segmentation, and we don't need to hold more than around 30-40,000 contacts. We looked at MailChimp and Constant Contact. I was wondering if there is anything new and better out there that I may not have heard of. And old post here from 2013 mentioned the ones above plus Vertical Response. Are there others we should look into?
Thanks in advance!
Hi Vanessa – We are currently using Pardot, which is owned by Salesforce, and people seem to find it fairly intuitive to use. It does have a lot of fancy segmentation options, however, which you may not want to pay for if you're not going to use them.
We previously used Vertical Response (before my time) and people did not like it from a mechanical (building and sending) point of view.
Check out Campaign Monitor. Much like MailChimp and has a great template builder if you're in need of that feature.
Vanessa, there are so many options! At the small business end you might consider emma, get response, aweber, icontat, bombomb, and dozens more. At the more enterprise level you have pardot, eloqua, silverpop and many others.
Usually, a key consideration is which service offers integration with your CRM, and whether that integration actually matches your workflow.
Thanks everyone for the responses. Super helpful. We won't be using a CRM for this project. Just sending emails and tracking responses, so something simple is best!
I've really been pleased with MailChimp. I've found the upgrade to $20/month for email automation to be very valuable as well. The templates are easy to use and the additional segmentation capabilities have resulted generally in higher engagement rates. Happy to discuss more!
Hi all,We are trying to create a small campaign and created a template in MailChimp that looks great. However, when we sent the campaign to our own email addresses as a test, it wouldn't go through. Then we created a second test, to our personal gmail accounts. It worked perfectly. Apparently our receiving-end server is blocking the campaign.We use Outlook for most email functions but aren't sure how to create something that looks so nice. We are only sending this to about 20 individuals so can easily do one-by-one. Just want it to look nice!Any suggestions?!Thanks so much!