Nonprofit Digital Communications

last person joined: 12 days ago 

For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

Changes to Facebook Newsfeed

  • 1.  Changes to Facebook Newsfeed

    Posted Jan 13, 2018 11:23
    Anyone see the buzz about changes coming to Facebook's newsfeed?  Here's the post that started it all from Zuckerberg himself.

    1. Get your followers to choose See This in My Newsfeed First. By selecting it they help your page get in front of your target audience. The more competitive your space, the more people you'll need to "vote" for your content.
    2. Do not use engagement bait - Facebook is good at spotting bait and will drop it from the newsfeed.
    3. Stop auto-posting your blog content to Facebook. Facebook is keeping an eye open for duplicate content just like Google does.
    4. Try using more live video - live video increases engagement and pumps up your site in the newsfeed.

    We are all going to have to try to invent new ways to engage people. Good content with significant engagement will get seen but space in the newsfeed is limited and we are now fighting for a few spaces.

    Gregg Banse
    Director of Marketing & Business Development
    Lake Champlain Maritime Museum
    Vergennes, Vermont
    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline