Nonprofit Digital Communications

last person joined: yesterday 

For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

What are you using for marketing automation?

  • 1.  What are you using for marketing automation?

    Posted Aug 30, 2018 15:45
    I'm looking at integrating marketing automation into our upcoming campaign.  Does anyone have a recommendation for a tool that offers marketing automation?

    We are currently using the Databank as our CRM which has been and continues to be a wonderful experience for my entire organization. Unfortunately, they don't offer it with their current version of the CRM.

    Thanks!

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    Julius Rainey Jr
    Parents for Public Schools, National Office
    Jackson, MS
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  • 2.  RE: What are you using for marketing automation?

    Posted Aug 30, 2018 15:56

    Hello Julius,
    We use ActiveCampaign for our email automations. Great control and flexibility. Happy to answer any questions.

    Best,

    Gregg



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    Gregg Banse
    Director of Marketing & Business Development
    Lake Champlain Maritime Museum
    Vergennes, Vermont
    https://www.lcmm.org
    https://greggbanse.com
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  • 3.  RE: What are you using for marketing automation?

    Posted Aug 30, 2018 21:13
    We've used Active Campaign and Pardot... biggest difference is complexity of campaigns and ongoing automations. Love both platforms. Active Campaign out of Chicago has continued to grow over the years... very robust and has built a great community of experts around it with free and paid automation/drip campaign templates to help get you started if you don't want to start on the ground level.

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    Scott Robinson II
    Digital Communications Officer
    W.K. Kellogg Foundation
    BATTLE CREEK, MI
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  • 4.  RE: What are you using for marketing automation?

    Posted Aug 30, 2018 21:18
    Hey Julius - we use Active Campaign and absolutely love it. It's reasonably priced and full of functionality. Their support is also top-notch!

    Best,
    Kevin





  • 5.  RE: What are you using for marketing automation?

    Posted Aug 31, 2018 10:10
    Hi Julius,

    Here at Ocreative, we use SharpSpring, a robust and cost-effective Marketing Automation platform with an integrated CRM. It provides a ton of features at a very affordable price. The platform's extensive toolset includes:

    • Email - templates, smart emails, RSS email, dynamic content
    • Web - user tracking, analytics, landing pages, blog
    • Contact Manager (integrated CRM) - custom fields, robust search, behavior tracking, life of lead, lead scoring
    • List Management - dynamic and manually generated 
    • Sales - reporting, notifications, opportunities, accounts, pipeline
    • Forms - integrated forms, progressive field
    • Media center - download tracking, tracked links
    • Campaigns - tracking, analytics, optimize, & measure ROI
    • Social - post to Facebook, Twitter & LinkedIn
    • Automation - Triggers, Visual Workflow builder, notifications, complex drip campaign building
    • Integration - AdWords, Webex, GotoWebinar, Salesforce, Zapier
    • Full API

    As a gold-certified agency partner with SharpSpring, we work closely with our clients to set them up for success with the platform. If you would like to learn more about SharpSpring, please visit our website - What is Marketing Automation

    Please don't hesitate to reach out if you are interested in learning more or to Request a Demo

    Thanks

    ~Matt



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    Matt Koeppel
    Principal
    Ocreative
    Hartland, WI
    www.ocreativemarketing.com
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