Nonprofit Digital Communications

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For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

Mailchimp deliverability issues?

  • 1.  Mailchimp deliverability issues?

    Posted Oct 24, 2018 16:34
    Hello all,

    We're considering moving to Mailchimp and have seen a drop in open rates for messages sent through it vs. the tool we currently use (Real Magnet, recently bought by Higher Logic). Has anyone ever had deliverability issues with Mailchimp? Do you have any advice on how to improve it?

    Many thanks!

    Josette

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    Josette Souza
    Arlington, VA
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  • 2.  RE: Mailchimp deliverability issues?

    Posted Oct 25, 2018 18:12
    We've not had that issue, and I've been using MailChimp for years. HOWEVER, you might look into Mandrill. I forget how it works exactly, but MC requires it now for certain things. It verifies your domain so that other email providers won't mark it as spam. Sorry I'm short on details, but I really do think it might make a difference.

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    Angie Albright
    Director
    Clinton House Museum
    Fayetteville, AR
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  • 3.  RE: Mailchimp deliverability issues?

    Posted Oct 26, 2018 09:46
    I have not had clients experience drops in open rates because of a switch to MailChimp. In fact, it's usually the opposite, and a lot of clients have enjoyed greater open rates in MC than their previous tool.

    However, I have seen deliverability issues occur for a few of my clients.

    The issue usually comes back to DNS configuration.

    MailChimp is awesome at creating resources for all kinds of topics, including this one.

    These resources are handy for whomever watches over your website:
    https://mailchimp.com/help/set-up-custom-domain-authentication-dkim-and-spf/

    Best,
    Yesenia

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    Yesenia Sotelo
    Digital Skills Trainer & Web Developer
    SmartCause Digital
    @silverbell
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  • 4.  RE: Mailchimp deliverability issues?

    Posted Nov 09, 2018 11:25
    Thanks for your responses!

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    Josette Souza
    Arlington, VA
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