Nonprofit Digital Communications

last person joined: 6 days ago 

For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

Benchmarking welcome series results?

  • 1.  Benchmarking welcome series results?

    Posted Sep 20, 2018 19:34
    Hi all - We (finally) launched an email welcome series (automation) this year to introduce new folks to our community to our work, resources and the ways they can engage with us (volunteering, advocacy, submitting content, donating).

    We're working on fine-tuning based on the results so far, and we've got a solid sense of some things we need to change (in terms of timing, mix of content, etc.) but it's been hard for me to benchmark success on the series OR find really good numbers on nonprofit welcome series in particular.

    Has anyone really dialed in their email welcome series who would be willing to share what success looks like for them? Or has anyone run across really great data about welcome series in our industry?

    Thanks in advance!

    Loren Drummond
    Digital Content Manager
    Washington Trails Association
    Seattle, WA
    Tech Accelerate