Nonprofit Digital Communications

last person joined: 6 days ago 

For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

Giving Tuesday

  • 1.  Giving Tuesday

    Posted Sep 28, 2018 15:23
    Next week is October, which means November is almost here, which means Giving Tuesday is right around the corner!
    Does your organization know what it's doing this year? If so, share it here!
    Have you had some Giving Tuesday wins in your past? Let us know what worked for you.
    If you're looking for ideas, here are some stories from members on things they did last year. 

    Kara Potter
    Missouri State Teachers Association
    Columbia, MO
    Community Organizer, NTEN Digital Communications Group
    Tech Accelerate

  • 2.  RE: Giving Tuesday

    Posted Oct 19, 2018 11:53
    Hi all!
    We're also in the process of planning our Giving Tuesday campaign. We DID create an easy cheat sheet for nonprofits to use for their campaign if any of you think you would benefit from it. Lots of graphics and social images are posted around Giving Tuesday on social media. Before you post yours make sure they're the right size because social media channels can be finicky if not, and your posts won't gain any traction.

    I hope this helps in planning out your campaign!

    MaryJane Ragusa
    Community Manager
    Qgiv, Inc.

    Tech Accelerate

  • 3.  RE: Giving Tuesday

    Posted Oct 22, 2018 09:58
    That's really useful. Thanks MaryJane!

    Sarah Lambie
    Lead Consultant
    Smack Dab Communications

    Tech Accelerate

  • 4.  RE: Giving Tuesday

    Posted Oct 25, 2018 15:29
    Cool cheat sheet MaryJane! Sizing and limitations can be so confusing.

    I think sending out a toolkit to your existing supporters is the best way! Taking the staff from 10 to 10,000 :)

    Bre Vergess
    Alumni Leadership Board Chair
    Kesem (
    Los Angeles, CA

    Tech Accelerate

  • 5.  RE: Giving Tuesday

    Posted Oct 26, 2018 09:50
    (Cross-posting from the Discuss listserv in case any of you want to incorporate analytics into your decision-making for Giving Tuesday 2018!)

    What Works on Giving Tuesday? Answers from 2017's Website Analytics

    I've combed through the data in Google Analytics from Giving Tuesday 2017. Donors behaved differently on this day, and they had some strong preferences!

    Join me for the full training to learn:
    - Whether to invest in email or social media, or both
    - What time of day to promote
    - What other marketing channels pay off on Giving Tuesday

    I'd love to see you there live, but if you need to watch the recording instead, it will be available!

    Register here:

    See ya there,

    Yesenia Sotelo
    Digital Skills Trainer & Web Developer
    SmartCause Digital

    Tech Accelerate

  • 6.  RE: Giving Tuesday

    Posted Nov 20, 2018 14:09
    With Giving Tuesday now one week away, how are everyone's campaigns coming along? I just started a new job where they are not participating. Rather than attempting a Thanksgiving week scramble, I'll introduce the idea as an option for next year.​

    BJ Wishinsky
    Mountain View, CA

    Tech Accelerate

  • 7.  RE: Giving Tuesday

    Posted Nov 21, 2018 08:54
    ​We don't participate either, with no plans to in the future! We do a few social posts but no formal campaign, instead we just focus those efforts on our end of year campaign in December.

    Ariana Estes
    Web and Social Media Specialist
    Lutheran Family Services of Virginia
    Richmond, VA

    Tech Accelerate

  • 8.  RE: Giving Tuesday

    Posted Nov 21, 2018 10:28
    Hi all -

    In case you're questioning if you should participate, here are a couple reason why you should!: Is Participating In #GivingTuesday Really Worth It For Nonprofits?

    For more help around #GivingTuesday prep, see the articles below:

    Let me know if you have any questions!


    Molly Trerotola
    Media & Communications Manager
    Give Lively
    New York, NY

    Tech Accelerate