Yes, your overall approach is sound, I like it.
I just discussed this with my boss, and she brought up a good point that the metric you're aiming for (we do a range) depends on the content. If its been in decline for the last year, turning around a 1% increase could be considered a win. Alternatively, you might be able to capitalize more on another topic that has been increasing in interest. They would have different metrics for success.
Good luck! Sarah
Sarah Meyer Hughes email@example.com Manager, Analytics & Innovation Center for Professional Success 312.440.2585 ________________________________________________________________________
American Dental Association 211 E. Chicago Ave. Chicago, IL 60611 www.ADA.org Success.ADA.org