Nonprofit Digital Communications

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For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

Historic hashtag data - best option?

  • 1.  Historic hashtag data - best option?

    Posted Aug 16, 2017 20:20
    Hello
    I'm writing up a report on an event the Drug Foundation hosted in early July. The report will cover the results of both our own digital communications activities and earned media.

    One of the questions I have is around the reach of the hashtag we used (#drugmaze17). The event ran 5-6 July so I am relying on historic data.

    I am wondering what services people use or any shortcuts. At this stage I have no need for an ongoing monitoring service, though this may change as we ramp up a campaign.

    Of course, it would have been much more logical to plan this in advance. I was juggling too many things to get organised. Next time will be different, but I can't turn back the clock.

    Any advice or suggestions welcome. i'll happily share the results of the tracking.

    Stephen

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    Stephen Blyth
    Communications Manager
    NZ Drug Foundation
    Wellington, New Zealand
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  • 2.  RE: Historic hashtag data - best option?

    Posted Aug 22, 2017 12:20
    Hi Stephen,
    I haven't used this type of analytic yet, but I've done some idle googling on the subject. I hear good things about Keyhole and Hashtagify. Keyhole seems very fancy but also very pricey. Hashtagify has some more affordable options.

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    Erin Doherty
    Digital Engagement Manager
    Nonprofit Technology Network
    Portland, OR
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  • 3.  RE: Historic hashtag data - best option?

    Posted Aug 24, 2017 14:18
    @Stephen Blyth, will Twitter advanced search (twitter.com/search-advanced) give you sufficient data? It's free!

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    BJ Wishinsky
    Social Media for Social Good
    Mountain View, CA
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