Nonprofit Digital Communications

last person joined: 11 hours ago 

For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

Let's talk email marketing platforms

  • 1.  Let's talk email marketing platforms

    Posted Oct 17, 2019 11:17
    I'm hoping to have the opportunity to explore new e-mail marketing platforms. We currently just use what is part of our donor platform, which obviously isn't ideal for email marketing and lacks a lot of features that would be useful for our organization.

    SO! Let's talk about email marketing platforms - What do you use? What do you love about it? What don't you love about it? What are some features you've found helpful or unique to your platform?

    If you're a vendor: I'm not looking for demos or anything of that nature at this time, this is really just to get some info on what other people are using and how they're feeling about it, so feel free to respond but please don't contact me directly :)

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    Ariana Estes
    Web and Social Media Specialist
    Richmond, VA
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    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline


  • 2.  RE: Let's talk email marketing platforms

    Posted Oct 18, 2019 10:06
    Hi Ariana -

    We currently use Salesforce Marketing Cloud at my organization. It's powerful and has some really cool automation and AI features that we haven't been able to take advantage of because of the state of our database. However, it's fairly intuitive and uses a drag-and-drop WYSIWYG editor, which I like, and integrates very easily with our Salesforce environment because it is a Salesforce tool. One big note of caution when you're looking for new email platforms: your system is only as good as your data. Happy hunting!

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    DeAnna Rich
    Manager, Resource Center & Communications
    Arlington, VA
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  • 3.  RE: Let's talk email marketing platforms

    Posted Oct 18, 2019 11:18
    Hi Ariana,

    We have often recommended MailChimp to our small-to-midsize clients who aren't using Salesforce, but lately, Mailchimp has made substantial changes to their business, and shifted to being a digital marketing platform rather than an email service. We've liked MailerLite as a solid alternative to MC, but many CRMs haven't caught up yet in terms of offering packaged integrations with MailerLite. Typically, small-to-mid orgs will choose a system from among those that easily integrate with their CRMs. Constant Contact, Emma, all have similar features and prices at this level.

    For clients operating at greater scale, either b/c they're bigger or b/c digital marketing is a larger part of their strategy - like advocacy orgs - digital marketing platforms and mo re robust email platforms start coming into play. Hubspot, Pardot, Eloqua, and Marketo are strong options, as are eCRMs like EveryAction, Action Network and ActionKit. The exact lines between these systems and their functionality is constantly blurring and shifting. Mailchimp changed its approach in order to compete directly with Hubspot, for example. Pardot, Eloqua and Marketo are great choices for organizations working in Salesforce. EveryAction, on the other hand, really seeks to be a SF alternative.

    And all this is the tip of the iceberg. Our most successful clients develop a strong sense of their strategy and operational needs, and turn to us so we can help select the right system, and align the people, processes and policies, along with the tech, to the strategy and goals.

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    Isaac Shalev
    http://www.sage70.com
    Stamford CT
    @Sage70
    isaac@sage70.com
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