Nonprofit Digital Communications

Hello! It was wonderful meeting many of you in Portland! Thanks to everyone who stopped by our Birds of a Feather tables. We had some great lunchtime conversations.
Also, a special thanks to @Kristy Hayter and @Katie Call for facilitating the Connect session. We'll be sharing notes from that session soon!

The collaborative notes are a great way to refresh your memory on workshops you attended, or a place to see the slides and notes from sessions you weren't able to attend. @Tristan Penn shared a link to a Google Drive folder that has ALL the collaborative notes in it from #19NTC, so one million points to Tristan! 19NTC: Collaborative Notes - Google Drive

One of my favorite things about NTC is I come home with some actionable takeaways. Let's share some of the things we learned that we plan to put to use in our organizations.

I'll start! The last session I was able to attend was called Staying Sharp: How to Create and Implement Great Ideas. The session talked about ways to generate ideas to put to use in your organization. It also included a worksheet (linked in the collaborative notes) to help you articulate the big things when pitching an idea: what is the plan, what resources will it take, what problem does it solve, who does it help, how will you measure it, etc.
I think the idea generating process will be helpful, but I'm definitely going to print out the script to put near my desk as a quick way to boil down an idea to the main components so I can think through those things before sharing with others or deciding to try to implement something.

 ​​How about you? What else did we learn in Portland? How are you putting it to use?

------------------------------
Kara Potter
Missouri State Teachers Association
Columbia, MO
Community Organizer, NTEN Digital Communications Group
------------------------------

It was so great to connect with folks at Birds of a Feather and at the Connect session!

My big take away and what I will be working on next year will be being more strategic with our online monthly donors. 

Cheers,

------------------------------
Kristy Hayter
Associate Manager, Digital Marketing
Covenant House Vancouver
Vancouver, BC
------------------------------

Original Message:
Sent: Mar 21, 2019 10:39
From: Kara Potter
Subject: NTC Recap and Takeaways

Hello! It was wonderful meeting many of you in Portland! Thanks to everyone who stopped by our Birds of a Feather tables. We had some great lunchtime conversations.
Also, a special thanks to @Kristy Hayter and @Katie Call for facilitating the Connect session. We'll be sharing notes from that session soon!

The collaborative notes are a great way to refresh your memory on workshops you attended, or a place to see the slides and notes from sessions you weren't able to attend. @Tristan Penn shared a link to a Google Drive folder that has ALL the collaborative notes in it from #19NTC, so one million points to Tristan! 19NTC: Collaborative Notes - Google Drive

One of my favorite things about NTC is I come home with some actionable takeaways. Let's share some of the things we learned that we plan to put to use in our organizations.

I'll start! The last session I was able to attend was called Staying Sharp: How to Create and Implement Great Ideas. The session talked about ways to generate ideas to put to use in your organization. It also included a worksheet (linked in the collaborative notes) to help you articulate the big things when pitching an idea: what is the plan, what resources will it take, what problem does it solve, who does it help, how will you measure it, etc.
I think the idea generating process will be helpful, but I'm definitely going to print out the script to put near my desk as a quick way to boil down an idea to the main components so I can think through those things before sharing with others or deciding to try to implement something.

 ​​How about you? What else did we learn in Portland? How are you putting it to use?

------------------------------
Kara Potter
Missouri State Teachers Association
Columbia, MO
Community Organizer, NTEN Digital Communications Group
------------------------------

Hi everyone! Attached below are the notes from the 19NTC: Digital Communications Community Connect Session. Thanks to @Kristy Hayter for leading the discussion and everyone who attended and contributed thoughts and questions.

19NTC: Digital Communications Community Connect Session

• Netsquared 501 tech group? Is there a group like this in Salt Lake?
• Communications with youth
• How do kids like to communicate with each other?
• For work with organizations that interact with children, how can staff communicate safely, privately and effectively? 
• Schools in Texas use something called Remind - can send out text alerts, push information to student's phones
• Monthly newsletter for teens, both parents and kids, can read
• Facebook is also used but not as utilized by younger kids
• Key takeaways from 19NTC:
• Many useful resources to be aware of
• What's the difference between a lightbox and a modul? 
• Using a lightbox to grow an email list
• Having a clear call to action or ask 
• Cyber security - how much do "they" know about you online? 
• Tracking activity, interest online
• Managing a communications channel - programming, action alerts, membership initiatives 
• Is it ok to send more than one email per day? 
• Metrics on open rates, click through, unsubscribes
• Polling people on if they feel they're receiving too many emails
• Even with complaints, emails do work
• Helpful to clearly identify which part of the organization is sending the email?
• Messaging on action emails - can't always be an emergency, need to have occasional positive stories 
• Communication calendar - letting multiple channels/departments have time to share their messages
• National vs local level of large organizations (eg: National Audubon Society)
• Goal is to implement a hard push for monthly donors
• Sustainers want to know about outcomes - share positive stories as exclusive content via digital channels
• Jab, Jab, Jab, Hook - show value, value, value and then ask for a donation.
• Value should come fist, take them on a journey
• Podcast session
• LinkedIn learning course on how to begin a podcast - really good technical information
• More personal and intimate way to engage with brand, not as outwardly social as Facebook or Instagram
• Many new podcasters use Patreon for revenue stream
• Really liked the tactical sessions - short 30 minute content
• Very quick, nice easy topics
• Using your phone for marketing - one of the best tactical sessions 
• Google Analytics, Click Click Done - Tips to clean up data, filters to remove data that you don't need (like staff visits & bots)
• Chat bots to increase advocacy, join contact list
• Topics for future discussion in the Digital Communications Community
• Where are people getting benchmark numbers from? Email open rates? 
• Care2, hjc & NTEN released the 2019 Digital Outlook Report 
• M+R yearly report
• Hootsuite - Country specific, top searches in country
• Examples of different types of campaigns - moving someone from engaged to donor
• User Experience - improving experience for users on websites

------------------------------
[Katie] [Call]
[Manager, Digital Media & Educational Content]
[American Dental Association]
[Chicago], [IL]
------------------------------

Original Message:
Sent: Mar 21, 2019 10:39
From: Kara Potter
Subject: NTC Recap and Takeaways

Hello! It was wonderful meeting many of you in Portland! Thanks to everyone who stopped by our Birds of a Feather tables. We had some great lunchtime conversations.
Also, a special thanks to @Kristy Hayter and @Katie Call for facilitating the Connect session. We'll be sharing notes from that session soon!

The collaborative notes are a great way to refresh your memory on workshops you attended, or a place to see the slides and notes from sessions you weren't able to attend. @Tristan Penn shared a link to a Google Drive folder that has ALL the collaborative notes in it from #19NTC, so one million points to Tristan! 19NTC: Collaborative Notes - Google Drive

One of my favorite things about NTC is I come home with some actionable takeaways. Let's share some of the things we learned that we plan to put to use in our organizations.

I'll start! The last session I was able to attend was called Staying Sharp: How to Create and Implement Great Ideas. The session talked about ways to generate ideas to put to use in your organization. It also included a worksheet (linked in the collaborative notes) to help you articulate the big things when pitching an idea: what is the plan, what resources will it take, what problem does it solve, who does it help, how will you measure it, etc.
I think the idea generating process will be helpful, but I'm definitely going to print out the script to put near my desk as a quick way to boil down an idea to the main components so I can think through those things before sharing with others or deciding to try to implement something.

 ​​How about you? What else did we learn in Portland? How are you putting it to use?

------------------------------
Kara Potter
Missouri State Teachers Association
Columbia, MO
Community Organizer, NTEN Digital Communications Group
------------------------------

Hey Everyone!

I really enjoyed meeting many of you at the conference and will definitely be back.  Thanks so much to the staff for organizing such a well run conference.  It is hard to believe it has already been over a month!  Here is a summary of my takeaways from 19NTC.

Top 8 Takeaways from the 2019 Nonprofit Technology Conference

------------------------------
Andy Johnson
Vice President of Analytics
MarkeTeam
Atlanta, GA
------------------------------

Original Message:
Sent: Apr 29, 2019 16:58
From: Katie Call
Subject: NTC Recap and Takeaways

Hi everyone! Attached below are the notes from the 19NTC: Digital Communications Community Connect Session. Thanks to @Kristy Hayter for leading the discussion and everyone who attended and contributed thoughts and questions.

19NTC: Digital Communications Community Connect Session

• Netsquared 501 tech group? Is there a group like this in Salt Lake?
• Communications with youth
• How do kids like to communicate with each other?
• For work with organizations that interact with children, how can staff communicate safely, privately and effectively? 
• Schools in Texas use something called Remind - can send out text alerts, push information to student's phones
• Monthly newsletter for teens, both parents and kids, can read
• Facebook is also used but not as utilized by younger kids
• Key takeaways from 19NTC:
• Many useful resources to be aware of
• What's the difference between a lightbox and a modul? 
• Using a lightbox to grow an email list
• Having a clear call to action or ask 
• Cyber security - how much do "they" know about you online? 
• Tracking activity, interest online
• Managing a communications channel - programming, action alerts, membership initiatives 
• Is it ok to send more than one email per day? 
• Metrics on open rates, click through, unsubscribes
• Polling people on if they feel they're receiving too many emails
• Even with complaints, emails do work
• Helpful to clearly identify which part of the organization is sending the email?
• Messaging on action emails - can't always be an emergency, need to have occasional positive stories 
• Communication calendar - letting multiple channels/departments have time to share their messages
• National vs local level of large organizations (eg: National Audubon Society)
• Goal is to implement a hard push for monthly donors
• Sustainers want to know about outcomes - share positive stories as exclusive content via digital channels
• Jab, Jab, Jab, Hook - show value, value, value and then ask for a donation.
• Value should come fist, take them on a journey
• Podcast session
• LinkedIn learning course on how to begin a podcast - really good technical information
• More personal and intimate way to engage with brand, not as outwardly social as Facebook or Instagram
• Many new podcasters use Patreon for revenue stream
• Really liked the tactical sessions - short 30 minute content
• Very quick, nice easy topics
• Using your phone for marketing - one of the best tactical sessions 
• Google Analytics, Click Click Done - Tips to clean up data, filters to remove data that you don't need (like staff visits & bots)
• Chat bots to increase advocacy, join contact list
• Topics for future discussion in the Digital Communications Community
• Where are people getting benchmark numbers from? Email open rates? 
• Care2, hjc & NTEN released the 2019 Digital Outlook Report 
• M+R yearly report
• Hootsuite - Country specific, top searches in country
• Examples of different types of campaigns - moving someone from engaged to donor
• User Experience - improving experience for users on websites

------------------------------
[Katie] [Call]
[Manager, Digital Media & Educational Content]
[American Dental Association]
[Chicago], [IL]

Original Message:
Sent: Mar 21, 2019 10:39
From: Kara Potter
Subject: NTC Recap and Takeaways

Hello! It was wonderful meeting many of you in Portland! Thanks to everyone who stopped by our Birds of a Feather tables. We had some great lunchtime conversations.
Also, a special thanks to @Kristy Hayter and @Katie Call for facilitating the Connect session. We'll be sharing notes from that session soon!

The collaborative notes are a great way to refresh your memory on workshops you attended, or a place to see the slides and notes from sessions you weren't able to attend. @Tristan Penn shared a link to a Google Drive folder that has ALL the collaborative notes in it from #19NTC, so one million points to Tristan! 19NTC: Collaborative Notes - Google Drive

One of my favorite things about NTC is I come home with some actionable takeaways. Let's share some of the things we learned that we plan to put to use in our organizations.

I'll start! The last session I was able to attend was called Staying Sharp: How to Create and Implement Great Ideas. The session talked about ways to generate ideas to put to use in your organization. It also included a worksheet (linked in the collaborative notes) to help you articulate the big things when pitching an idea: what is the plan, what resources will it take, what problem does it solve, who does it help, how will you measure it, etc.
I think the idea generating process will be helpful, but I'm definitely going to print out the script to put near my desk as a quick way to boil down an idea to the main components so I can think through those things before sharing with others or deciding to try to implement something.

 ​​How about you? What else did we learn in Portland? How are you putting it to use?

------------------------------
Kara Potter
Missouri State Teachers Association
Columbia, MO
Community Organizer, NTEN Digital Communications Group
------------------------------