Nonprofit Digital Communications

Hi there,

I'm thinking I'd like to up my understanding of Facebook as a tool to further engagement on our campaigns. I know that they recently changed their algorithm to prioritize engagement, and Pages are featuring much less in news feed. I'm looking for recent resources or courses, that include topics like using FB business manager, pixels, maximizing clicks/converting engagement into action, etc.

It doesn't need to be exclusively FB focussed, in fact I'd prefer resources that look at other platforms as well.

Anyone know of anything?

Thanks so much!

Christine

------------------------------
Christine Mettler
www.freshwateralliance.ca
------------------------------

Hi Christine,

Here's some resources for nonprofit marketing courses. I hope these are helpful:

• Whole Whale University - Building Better Traffic: Content Marketing + SEO to drive Impact
• Classy - 6 Free Online Courses for Nonprofit Marketers
• Tech Soup - What Facebook Ads Can Do For Your Organization

------------------------------
Chuck Spidell

ILLUSIO | Design Magic for Nonprofits & Changemakers
503-888-1892 | illusio.com
------------------------------

Original Message:
Sent: Apr 03, 2018 17:38
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Hi there,

I'm thinking I'd like to up my understanding of Facebook as a tool to further engagement on our campaigns. I know that they recently changed their algorithm to prioritize engagement, and Pages are featuring much less in news feed. I'm looking for recent resources or courses, that include topics like using FB business manager, pixels, maximizing clicks/converting engagement into action, etc.

It doesn't need to be exclusively FB focussed, in fact I'd prefer resources that look at other platforms as well.

Anyone know of anything?

Thanks so much!

Christine

------------------------------
Christine Mettler
www.freshwateralliance.ca
------------------------------

Thanks for sharing, Chuck!

------------------------------
Christine Mettler
Kelowna, BC
------------------------------

Original Message:
Sent: Apr 03, 2018 20:51
From: Chuck Spidell
Subject: Facebook / Social Media marketing for non-profits

Hi Christine,

Here's some resources for nonprofit marketing courses. I hope these are helpful:

• Whole Whale University - Building Better Traffic: Content Marketing + SEO to drive Impact
• Classy - 6 Free Online Courses for Nonprofit Marketers
• Tech Soup - What Facebook Ads Can Do For Your Organization

------------------------------
Chuck Spidell

ILLUSIO | Design Magic for Nonprofits & Changemakers
503-888-1892 | illusio.com

Original Message:
Sent: Apr 03, 2018 17:38
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Hi there,

I'm thinking I'd like to up my understanding of Facebook as a tool to further engagement on our campaigns. I know that they recently changed their algorithm to prioritize engagement, and Pages are featuring much less in news feed. I'm looking for recent resources or courses, that include topics like using FB business manager, pixels, maximizing clicks/converting engagement into action, etc.

It doesn't need to be exclusively FB focussed, in fact I'd prefer resources that look at other platforms as well.

Anyone know of anything?

Thanks so much!

Christine

------------------------------
Christine Mettler
www.freshwateralliance.ca
------------------------------

Hi, Christine!

Congratulations for deciding to learn more about how to use social media to advance your NPO's goals!

I just wanted to remind you of Facebook's learning platform, Facebook Blueprint. While they don't have a course or certification specific to nonprofits, I've found it to be a great place to learn more about Facebook, including Ads and Messenger. Because they are the course developers, it's become the learning platform that I most trust to stay on top of all of their changes!

There's also their hub for Nonprofits on Facebook, which includes some helpful case studies and details on the features and functions the platform offers NPOs.

Twitter has something similar with their Twitter Flight School.

I'd also recommend Hootsuite Academy; the popular social media dashboard has a basic social media course that's free, as well as more advanced ones (for fee).

Hope that helps!

Best of luck,
Sandee



------------------------------
Sandee Jackson
NTEN Editorial Committee
CEO / Creative Director
2911 Creative LLC
https://2911creative.com
------------------------------

Original Message:
Sent: Apr 03, 2018 17:38
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Hi there,

I'm thinking I'd like to up my understanding of Facebook as a tool to further engagement on our campaigns. I know that they recently changed their algorithm to prioritize engagement, and Pages are featuring much less in news feed. I'm looking for recent resources or courses, that include topics like using FB business manager, pixels, maximizing clicks/converting engagement into action, etc.

It doesn't need to be exclusively FB focussed, in fact I'd prefer resources that look at other platforms as well.

Anyone know of anything?

Thanks so much!

Christine

------------------------------
Christine Mettler
www.freshwateralliance.ca
------------------------------

Thanks Sandee!

I'm working on compiling a list of resources, and included Blueprint in my list. I haven't gotten very far in, though, so definitely appreciate the references you included.

I will share the resources with this group when I'm done!

If anyone has others, please share and I will add to the list to share back with the group.

Take care,

Christine


------------------------------
Christine Mettler
Canadian Freshwater Alliance
www.freshwateralliance.ca
------------------------------

Original Message:
Sent: Apr 04, 2018 13:50
From: Cassandra 'Sandee' Jackson
Subject: Facebook / Social Media marketing for non-profits

Hi, Christine!

Congratulations for deciding to learn more about how to use social media to advance your NPO's goals!

I just wanted to remind you of Facebook's learning platform, Facebook Blueprint. While they don't have a course or certification specific to nonprofits, I've found it to be a great place to learn more about Facebook, including Ads and Messenger. Because they are the course developers, it's become the learning platform that I most trust to stay on top of all of their changes!

There's also their hub for Nonprofits on Facebook, which includes some helpful case studies and details on the features and functions the platform offers NPOs.

Twitter has something similar with their Twitter Flight School.

I'd also recommend Hootsuite Academy; the popular social media dashboard has a basic social media course that's free, as well as more advanced ones (for fee).

Hope that helps!

Best of luck,
Sandee



------------------------------
Sandee Jackson
NTEN Editorial Committee
CEO / Creative Director
2911 Creative LLC
https://2911creative.com

Original Message:
Sent: Apr 03, 2018 17:38
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Hi there,

I'm thinking I'd like to up my understanding of Facebook as a tool to further engagement on our campaigns. I know that they recently changed their algorithm to prioritize engagement, and Pages are featuring much less in news feed. I'm looking for recent resources or courses, that include topics like using FB business manager, pixels, maximizing clicks/converting engagement into action, etc.

It doesn't need to be exclusively FB focussed, in fact I'd prefer resources that look at other platforms as well.

Anyone know of anything?

Thanks so much!

Christine

------------------------------
Christine Mettler
www.freshwateralliance.ca
------------------------------

Hi Christine,
I recently subscribed to a list that selects NPO blogs and updates. It's called Feedspot, and you can choose several options. Feedspot.com is the address.
Please always follow John Haydon; you can sign up for his email list at John Haydon " Smarter online marketing and fundraising for nonprofits

John Haydon		remove preview
John Haydon " Smarter online marketing and fundraising for nonprofits Smarter online marketing and fundraising for nonprofits View this on John Haydon >

(no affiliation. Before I launched into running SoMe for a tiny nonprofit, I listened to his instruction for a couple of months. I'm still listening to his free FBLive on Wednesdays at 11 to keep up-to-date with the latest in algorithm changes and other upheavals!)
FYI
See you at #18NTC, I hope! ​

------------------------------
Tricia Maddrey Baker
Social Media/Communications Manager
Aplastic Anemia & MDS International Foundation
Bethesda, MD
------------------------------

Original Message:
Sent: Apr 09, 2018 14:23
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Thanks Sandee!

I'm working on compiling a list of resources, and included Blueprint in my list. I haven't gotten very far in, though, so definitely appreciate the references you included.

I will share the resources with this group when I'm done!

If anyone has others, please share and I will add to the list to share back with the group.

Take care,

Christine


------------------------------
Christine Mettler
Canadian Freshwater Alliance
www.freshwateralliance.ca

Original Message:
Sent: Apr 04, 2018 13:50
From: Cassandra 'Sandee' Jackson
Subject: Facebook / Social Media marketing for non-profits

Hi, Christine!

Congratulations for deciding to learn more about how to use social media to advance your NPO's goals!

I just wanted to remind you of Facebook's learning platform, Facebook Blueprint. While they don't have a course or certification specific to nonprofits, I've found it to be a great place to learn more about Facebook, including Ads and Messenger. Because they are the course developers, it's become the learning platform that I most trust to stay on top of all of their changes!

There's also their hub for Nonprofits on Facebook, which includes some helpful case studies and details on the features and functions the platform offers NPOs.

Twitter has something similar with their Twitter Flight School.

I'd also recommend Hootsuite Academy; the popular social media dashboard has a basic social media course that's free, as well as more advanced ones (for fee).

Hope that helps!

Best of luck,
Sandee



------------------------------
Sandee Jackson
NTEN Editorial Committee
CEO / Creative Director
2911 Creative LLC
https://2911creative.com

Original Message:
Sent: Apr 03, 2018 17:38
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Hi there,

I'm thinking I'd like to up my understanding of Facebook as a tool to further engagement on our campaigns. I know that they recently changed their algorithm to prioritize engagement, and Pages are featuring much less in news feed. I'm looking for recent resources or courses, that include topics like using FB business manager, pixels, maximizing clicks/converting engagement into action, etc.

It doesn't need to be exclusively FB focussed, in fact I'd prefer resources that look at other platforms as well.

Anyone know of anything?

Thanks so much!

Christine

------------------------------
Christine Mettler
www.freshwateralliance.ca
------------------------------

I second that recommendation of John Haydon as a resource. Not only does he have deep experience in nonprofit marketing and communications but he is very generous with his expertise.

Here's a recent post on Feedspot that might be useful (and worth repeating if it's previously been posted to this group):
Top 40 Nonprofit Marketing Blogs and Websites For Nonprofit Marketers and Fundraisers (last updated Apr 2, 2018).

------------------------------
BJ Wishinsky
Mountain View, CA
------------------------------

Original Message:
Sent: Apr 09, 2018 14:23
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Thanks Sandee!

I'm working on compiling a list of resources, and included Blueprint in my list. I haven't gotten very far in, though, so definitely appreciate the references you included.

I will share the resources with this group when I'm done!

If anyone has others, please share and I will add to the list to share back with the group.

Take care,

Christine


------------------------------
Christine Mettler
Canadian Freshwater Alliance
www.freshwateralliance.ca

Original Message:
Sent: Apr 04, 2018 13:50
From: Cassandra 'Sandee' Jackson
Subject: Facebook / Social Media marketing for non-profits

Hi, Christine!

Congratulations for deciding to learn more about how to use social media to advance your NPO's goals!

I just wanted to remind you of Facebook's learning platform, Facebook Blueprint. While they don't have a course or certification specific to nonprofits, I've found it to be a great place to learn more about Facebook, including Ads and Messenger. Because they are the course developers, it's become the learning platform that I most trust to stay on top of all of their changes!

There's also their hub for Nonprofits on Facebook, which includes some helpful case studies and details on the features and functions the platform offers NPOs.

Twitter has something similar with their Twitter Flight School.

I'd also recommend Hootsuite Academy; the popular social media dashboard has a basic social media course that's free, as well as more advanced ones (for fee).

Hope that helps!

Best of luck,
Sandee



------------------------------
Sandee Jackson
NTEN Editorial Committee
CEO / Creative Director
2911 Creative LLC
https://2911creative.com

Original Message:
Sent: Apr 03, 2018 17:38
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Hi there,

I'm thinking I'd like to up my understanding of Facebook as a tool to further engagement on our campaigns. I know that they recently changed their algorithm to prioritize engagement, and Pages are featuring much less in news feed. I'm looking for recent resources or courses, that include topics like using FB business manager, pixels, maximizing clicks/converting engagement into action, etc.

It doesn't need to be exclusively FB focussed, in fact I'd prefer resources that look at other platforms as well.

Anyone know of anything?

Thanks so much!

Christine

------------------------------
Christine Mettler
www.freshwateralliance.ca
------------------------------

Thanks, BJ!

------------------------------
Tricia Maddrey Baker
Social Media/Communications Manager
Aplastic Anemia & MDS International Foundation
Bethesda, MD
------------------------------

Original Message:
Sent: Apr 18, 2018 13:19
From: BJ Wishinsky
Subject: Facebook / Social Media marketing for non-profits

I second that recommendation of John Haydon as a resource. Not only does he have deep experience in nonprofit marketing and communications but he is very generous with his expertise.

Here's a recent post on Feedspot that might be useful (and worth repeating if it's previously been posted to this group):
Top 40 Nonprofit Marketing Blogs and Websites For Nonprofit Marketers and Fundraisers (last updated Apr 2, 2018).

------------------------------
BJ Wishinsky
Mountain View, CA

Original Message:
Sent: Apr 09, 2018 14:23
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Thanks Sandee!

I'm working on compiling a list of resources, and included Blueprint in my list. I haven't gotten very far in, though, so definitely appreciate the references you included.

I will share the resources with this group when I'm done!

If anyone has others, please share and I will add to the list to share back with the group.

Take care,

Christine


------------------------------
Christine Mettler
Canadian Freshwater Alliance
www.freshwateralliance.ca

Original Message:
Sent: Apr 04, 2018 13:50
From: Cassandra 'Sandee' Jackson
Subject: Facebook / Social Media marketing for non-profits

Hi, Christine!

Congratulations for deciding to learn more about how to use social media to advance your NPO's goals!

I just wanted to remind you of Facebook's learning platform, Facebook Blueprint. While they don't have a course or certification specific to nonprofits, I've found it to be a great place to learn more about Facebook, including Ads and Messenger. Because they are the course developers, it's become the learning platform that I most trust to stay on top of all of their changes!

There's also their hub for Nonprofits on Facebook, which includes some helpful case studies and details on the features and functions the platform offers NPOs.

Twitter has something similar with their Twitter Flight School.

I'd also recommend Hootsuite Academy; the popular social media dashboard has a basic social media course that's free, as well as more advanced ones (for fee).

Hope that helps!

Best of luck,
Sandee



------------------------------
Sandee Jackson
NTEN Editorial Committee
CEO / Creative Director
2911 Creative LLC
https://2911creative.com

Original Message:
Sent: Apr 03, 2018 17:38
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Hi there,

I'm thinking I'd like to up my understanding of Facebook as a tool to further engagement on our campaigns. I know that they recently changed their algorithm to prioritize engagement, and Pages are featuring much less in news feed. I'm looking for recent resources or courses, that include topics like using FB business manager, pixels, maximizing clicks/converting engagement into action, etc.

It doesn't need to be exclusively FB focussed, in fact I'd prefer resources that look at other platforms as well.

Anyone know of anything?

Thanks so much!

Christine

------------------------------
Christine Mettler
www.freshwateralliance.ca
------------------------------

------------------------------
Rashidah McCoy
Jesuit Refugee Service/USA

------------------------------

Original Message:
Sent: Apr 03, 2018 17:38
From: Christine Mettler
Subject: Facebook / Social Media marketing for non-profits

Hi there,

I'm thinking I'd like to up my understanding of Facebook as a tool to further engagement on our campaigns. I know that they recently changed their algorithm to prioritize engagement, and Pages are featuring much less in news feed. I'm looking for recent resources or courses, that include topics like using FB business manager, pixels, maximizing clicks/converting engagement into action, etc.

It doesn't need to be exclusively FB focussed, in fact I'd prefer resources that look at other platforms as well.

Anyone know of anything?

Thanks so much!

Christine

------------------------------
Christine Mettler
www.freshwateralliance.ca
------------------------------