Nonprofit Digital Communications

last person joined: yesterday 

For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

Post ideas for DigiComm session at NTC

  • 1.  Post ideas for DigiComm session at NTC

    Posted Apr 03, 2018 17:17
    BJ, Joyce and I are excited to see some of you next week at the NTC! We will be hosting a discussion session for this group next Thursday at the conference. More details can be found at Digital Communications NTC session. This gives us a chance to meet in person and continue our online conversations.

    To that end,  please post your topic ideas for this session. Maybe you have a burning question? Maybe you see a thread here that you want to explore further? Let us know!

    Cheers,
    Sarah



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    Sarah Meyer Hughes
    Manager, Analytics and Innovation
    American Dental Association
    Chicago, IL
    Community Organizer, NTEN Digital Communications Group
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  • 2.  RE: Post ideas for DigiComm session at NTC

    Posted Apr 04, 2018 18:22
    One topic that is missing from NTC this year is Facebook's new algorithm and how non-profits should be changing their strategies to manage their Facebook business pages.

    Thanks!

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    Reena Vadehra
    Washington, DC
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  • 3.  RE: Post ideas for DigiComm session at NTC

    Posted Apr 27, 2018 15:44

    Thanks to everyone who made it to our Connect session at the NTC earlier this month!

    You can view the collaborative notes from the session to see what was discussed. We will be gradually rolling out topics from the session for discussion here. But if you see a topic you are interested in please feel free to start a conversation.

    We addressed the question submitted by @Reena Vadehra in this thread regarding Facebook's new algorithm. Here are the notes from that part of the discussion:

    • Facebook demographics have changed. Facebook ads are not as effective as they once were. Custom audiences no longer tells you the number of people you are reaching. So you have to know your data before you upload it.
    • Don't mistake traffic for an audience. Trying to focus on the efficacy of those posts and ads
    • You have to trust the Facebook algorithms to some extent.
    • Shares are a better measure of reach. It's quality over quantity.
    • Unlike Google ad grants, you have to pay for FB ads, so you want to know what you are getting for your money.
    • Orgs are now squeamish about uploading emails to FB, because there is now a huge trust issue about where that info is going
    • Getting less reach from our posts...what to do? Look at your analytics and see when your followers are online. The new algorithm benefits you if your posts have activity and comments. You can get traction with video that have CTAs. Have a call to action. Invite followers to start a conversation with some open ended questions.
    • See what your audience wants in terms of frequency. Could be 3 posts a day, could be 7 times.


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    Sarah Meyer Hughes
    Manager, Analytics and Innovation
    American Dental Association
    Chicago, IL
    Community Organizer, NTEN Digital Communications Group
    ------------------------------