Nonprofit Digital Communications

last person joined: 13 days ago 

For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

Maketing using social profile data

  • 1.  Maketing using social profile data

    Posted Aug 10, 2017 11:16

    Through our email/fundraising/donor management software, we are able to pull a report that gives us any Facebook/Twitter profiles associated with the listed email address. Aside from using the Twitter data to directly follow/connect, or targeting Facebook ads by email, has anyone had success using this type of data in any marketing or campaign strategies?



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    Ariana Estes
    Web and Social Media Specialist
    Lutheran Family Services of Virginia
    Richmond
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  • 2.  RE: Maketing using social profile data

    Posted Sep 01, 2017 10:37
    Yikes! This question got a little stale. So sorry!

    ūüö® Bat signal for comms pros: What do you know about marketing using social profile data?

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    Bethany Lister
    Community Engagement Manager
    Nonprofit Technology Network
    bethany@nten.org
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  • 3.  RE: Maketing using social profile data

    Posted Sep 04, 2017 08:52
    That sounds like a great donor management software.  Which one is it?   Apart from the targeted ads, I can't think of anything more.
    Monique

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    Monique Giroux
    Founder and CEO
    Bonbids fundraising games
    chadds Ford
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  • 4.  RE: Maketing using social profile data

    Posted Sep 06, 2017 15:45
    Really depends, but some ideas we've used or been next to while they were being used:

    - Identifying strongest social networkers in your list and stewarding them at a higher level, trying to turn them into advocates and connectors for you

    - pulling data from FB and Twitter to enrich your existing profile information

    - targeting active social media users with mobile giving communications/opportunities, as they are highly correlated with higher mobile adoption

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    Isaac Shalev
    http://www.sage70.com
    Stamford CT
    @Sage70
    isaac@sage70.com
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    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline