I am wondering if anyone has any insight on the efficacy of radio ads for non-profits as a way of generating new membership? My organization had done them in the past, but we are re-thinking our strategy. We are on a small budget and not sure if radio is the best place to be putting funds and resources.
I am the graphic designer, but helping fill in for PR and marketing strategy while we are in a leadership transition, so I don't know much about radio advertising so would definitely appreciate any advice!
Thanks in advance!