Nonprofit Digital Communications

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For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

Best practices? Share Your Story Campaign

  • 1.  Best practices? Share Your Story Campaign

    Posted Aug 29, 2019 18:14
    Edited by Mario Oliveros Aug 29, 2019 18:15
    Hello all

    I know that stories is going to be the focus of September discussions (excited!), but wanted to get a jump on a question as we're in the midst of planning future communications. Has anyone had positive, negative, key learnings from Share Your Story campaigns? At Benetech, we've had mixed results in the past, but at the same time, constantly get unsolicited stories for our work in education with students with disabilities, our human rights, and poverty areas.

    The goal of the campaign is to raise the voices of those would would opt in to share their personal stories, as well as our work.

    If anyone has perspectives on the design, value, or alternatives to these types of campaigns, would love your input.

    Thanks so much!

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    Mario Oliveros
    Director
    Benetech
    Palo Alto, CA
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    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline


  • 2.  RE: Best practices? Share Your Story Campaign

    Posted Sep 06, 2019 10:57
    Hi Mario,

    This reminds me of a campaign our meetings dept did for our conference a couple years ago. They wanted to increase engagement on social media to drum up interest in the event. They made these Why I Attend cards (#WhyIAttend) that could be printed out, and asked our members to write a short phrase about why they attend the conference, and take a picture of them holding the card. They asked them to post it on Facebook with the hashtag, and offered free registration to a couple winners. It garnered a great response, and a lot of members commented on how they loved looking at all the pictures and stories.

    When you have a lot of potential content, if you can think of a way to keep it simple/standardized, ask your constituents to sum it up, and make it visual, you can build a compelling campaign.

    Sarah

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    Sarah Meyer Hughes (pronouns: she/her)
    Manager, Analytics and Innovation
    American Dental Association
    Chicago, IL
    Community Co-Organizer, NTEN Digital Communications Group
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  • 3.  RE: Best practices? Share Your Story Campaign

    Posted Sep 09, 2019 14:22
    Wow,

    I very much like the #WhyIAttend concept. We also think a general Share Your Story concept is too broad and have been brainstorming on a more targeted, compelling idea. Also, very much appreciate your tips on simplicity, standards, and sharing.

    Thank you!

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    Mario Oliveros
    Program Manager
    Benetech
    Palo Alto, CA
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    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline


  • 4.  RE: Best practices? Share Your Story Campaign

    Posted Sep 07, 2019 14:38
    Hi Mario,
    Sounds like you have a great initiative. In a former role when I was at a nonprofit working in international development, we did a Share Your Story campaign as part of an anniversary milestone. We started first gathering stories at an internal launch for colleagues at the organization where we had food, posters to write on, photo station where colleagues could fill out signs with phrases about why they did what they did, and a separate podcasting/audio recording room for people to record their stories with help from communications colleagues in using the equipment (some did it solo and some did it in pairs -- we called these "Aha moments" and some of the personal stories were quite moving for how they got into their work or a memorable moment from their years at work). We also did a call for our regional offices to participate; most did photos as I recall.

    We then used these employee submissions to share in our social media and ask volunteers, past employees (we had an alumni/past employee LinkedIn group), and partners/collaborators to share their own stories. Most of the submissions came from this launch event and follow-ups with colleagues who couldn't attend it (we did some one-on-one story collection). We received some submissions from online and our volunteers but mostly photos with the phrases.

    Brief learning highlights from us was our employees and volunteers engaged the most; having examples/templates to follow was key; photos and holding signs with phrases to fill out were the easiest way to participate; podcasting/audio recording did well at the event but I don't think we received many submissions after that; individual follow-up one-on-ones for colleagues were helpful for those who couldn't make the event; we had few video submissions (people were shy); having a longtail social media campaign was helpful for sharing the content without overwhelming our feeds with only that; and a large format posterboard for people to scrawl their messages on just didn't resonant (there may have been a few factors there but it just didn't work for us at that time).

    Hope that's helpful. Best wishes in your campaign!

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    Erin Gamble
    Online Communications Officer
    World Bank
    Washington, DC
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  • 5.  RE: Best practices? Share Your Story Campaign

    Posted Sep 09, 2019 14:33
    Erin

    Thank you very much for taking the time to write this. We are thinking about some of the same things. How do we seed initial participation? Our focus is on our stakeholders, and our campaign will more likely look like the second part of your campaign as we'll be engaging with a disperse community. But there may be a way for us to start kinda "internally" with our most loyal stakeholders and get early momentum. We are also thinking about having multiple media submission offers, but also want to keep this simple and efficient, so your feedback is very much appreciated.

    Thank you!

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    Mario Oliveros
    Program Manager
    Benetech
    Palo Alto, CA
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    2020 Nonprofit Technology Conference Logo  w/ Baltimore Skyline