Nonprofit Digital Communications

last person joined: 11 hours ago 

For those doing digital strategy work, including written or multimedia content for nonprofit websites, social media, and e-newsletters. This group is for those digital communications folks who create written or multimedia content for websites, social media, and e-newsletters for nonprofits. Members will discuss topics such as social media trends, digital analytics, developing content, storytelling, planning and resources, content strategy, and more.

Best Practices for Growing Your Social Media Following

  • 1.  Best Practices for Growing Your Social Media Following

    Posted Jul 02, 2019 10:46

    I'm looking to grow my following on my organization's social media accounts. We're a nonprofit that services people with disabilities and their families through services we offer. Most of our followers are families we serve but we would like to grow outside of that.
    Please share best practices for growing followers on all social media platforms
    Did anyone have success with a giveaway?

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    Melissa Fraser
    Communications Coordinator
    Ray Graham Association
    Lisle, IL
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  • 2.  RE: Best Practices for Growing Your Social Media Following

    Posted Jul 02, 2019 10:48

     

    John Haydon is my mentor. Visit johnhadyon.com for tons of information to answer your questions, I'm sure that will help!

     

    All the best,

    Tricia

    Tricia Maddrey Baker

    Social Media and Communications Manager

    The Aplastic Anemia and MDS International Foundation

    (301) 279-7202 Extension 133

     




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  • 3.  RE: Best Practices for Growing Your Social Media Following

    Posted Jul 09, 2019 13:00
    My best results for growing my personal Twitter following (in some cases quite by chance) has been Twitter chats. There are a number that happen on a regular schedule (check out this link: https://www.tweetreports.com/twitter-chat-schedule/) and some that are occasional or one-off. Be sure to look at discussions with hashtags relating to events & conferences. There are both general non-profit chats and chats around specific topics of interest.

    As an example, I participated in a large (over 1,000 accounts) chat around a conference hosted by an organization I volunteered with at the time. It was only my second day on Twitter & I gained over 100 followers & following. Can't promise such results, but if you choose the right hashtags to participate in discussion, you'll find like-minded people.

    And, as always, to gain followers be sure to post interesting stuff and interact. It sound obvious but sometimes we all need a reminder.

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    Karen E. Lund
    Administrative Support Professional
    http://www.linkedin.com/in/karen5lund
    New York NY

    Find me on Twitter at @Karen5Lund!
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  • 4.  RE: Best Practices for Growing Your Social Media Following

    Posted Jul 09, 2019 14:38
    Hi Melissa!

    We've had a lot of success with social ads targeted to users who don't already follow us on platforms, especially around events, since it helps users discover us. If you have media releases for your individuals, we've found that sharing photos of our individuals produces a lot of engagement and shares, spreading that content and also resulting in additional followers. Be very careful with giveaways - some platforms (like Facebook) have very strict rules around them, so make sure if you decide to do that you don't violate terms. I'm personally not a fan of social giveaways as a user myself.

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    Ariana Estes
    Web and Social Media Specialist
    Lutheran Family Services of Virginia
    Richmond, VA
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