The session I proposed is called "Get Involved. Take Action. Action Center: Where Engagement Goes to Die."When I started my job at Cystic Fibrosis Foundation a year ago, I saw that our website had a section called "get involved" which was basically a laundry list of 40+ ways you could engage with us. It was overwhelming, to say the least! Plus, for any given person, only a handful of the options would be relevant. And we were leaving it up to that person to do the digging and make the match.I thought - if people want to engage with us, why are we making it so hard??I looked at lots of other nonprofit websites for inspiration and ways we could improve. I found most of them were in the same boat with us! Why is this such a common problem, and what can we do about it?Over the past several months I've been working with a team to gather data about what our audience/community really wants, and what our internal priorities really are. This data is informing some website changes that will help people easily find ways to engage that will fit their life and their interests. When we finish, I believe we will have more donors, more volunteers, more advocates, and more happy community members.In this NTC session, we'll look at how CFF and 1-2 other nonprofits have approached the "get involved" problem, and provide some tech-agnostic, actionable steps for making improvements of your own.
Many-time-attendee and first time proposing this year with four sessions leaning to the IT/Tactical side:
How to ditch your file share for some next-level file sharing
All in! Adoption tools and tips for online collaboration work spaces
Systems Integration 101: Say goodbye to Import/Export drudgery
Product selection: sharing the process, sharing the win
Check them out, vote for them please, and if you are interested in participating in any of these sessions, please let me know!Matt
I joined recently and am super excited to be part of this community.
I also submitted two proposals. Here they are:
Is social media the best use of your limited time and resources?Why are you using social media? What do you want it to do for your organization? If you can't answer those questions, you may be wasting your time and resources. Social media can be the most effective way to reach your audiences, but it can also be a huge headache when done without a clear strategy. We'll show you how add strategy to your social media plan to educate your audience and share the human side of your organization.Crafting stories that connect and convertBuilding a strong brand is essential to helping you stand out. But once the brand is in place, how do you use the stories behind the brand to connect with your donors and use technology to move them to the action you want them to take? We will present a case study (with our client) to demonstrate how we used our process to help our client address the questions every non profit has: How can you find potential donors? What do they need to hear from you? How do we get them to buy-in to your mission-driven perspective?