We have a welcome series for folks who create an account on our website (linked in case you want to sign up for it).A lot of the folks who visit our website come looking for information about public lands, and may not be aware of advocacy, stewardship or other program work we do. A lot of folks don't even know we're a nonprofit organization. So, our welcome series is designed to a) say hello to new folks and b) begin to introduce all the resources and mission and impact work that we do.Right now, we send 3 emails in the series over about a month (with a few conditional branches built around other engagements). I had a really tough time finding any information about nonprofit benchmarks for these kinds of emails, so we've just had to slowly benchmark our own work on them as we've evolved the email content.Look forward to seeing if you turn up more research or ideas. Or get your feedback if you do sign up for ours. Happy to chat welcome series anytime.