Hi Alicia,I think the first thing you need to determine is how you plan to distribute your annual report. If you plan to only deliver it in a digital format, the website route would be an option. However, if you wish to print any copies for distribution, you will likely start with a more traditional print format and use one of several programs to create the online "flip" version. Which program you use will depend on your technical requirements and desired functionality.Adobe - If you have Adobe Creative Suite, they do provide an option for online publishing through InDesign. Please note, this will result in your publication residing on Adobe's servers.Example: https://indd.adobe.com/view/3336b310-bd79-47b1-a48e-f4d68f8651243D Issue - We have found this to be one of the best programs out there for creating flipbooks. When creating your flipbook, 3D Issue will auto-detect email addresses and websites allowing you to make them interactive links within your flipbook. What really makes 3D Issue unique is the ability to embed videos directly in your flipbook allowing you to share your story and other supporting information. Also, 3D Issue allows you to self-host your publication so it can be hosted on your own web server and domain.Example: http://www.clientwebproof.com/Makahana2016/2016-Report/html5/index.html
Both of these options are mobile friendly and work well on any device.The examples that I provided above are all publications that we designed. The annual eReport for Ma Ka Hana Ka 'Ike, a nonprofit for youth in Hawai'i, is an international award-winning publication. We're always happy to help organizations design engaging publications for both print and web. Please let me know if you have any questions-I'm happy to answer them.Thank you!