We've danced around with the idea of doing Google Adwords, and did get a grant several years ago but just didn't have the time to invest. I think a forum would be very helpful.
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Proposed group name/topic:
Purpose: What is the need? What challenges will this group tackle?
Audience: Who is the target group member?
Content: What types of conversations will likely take place in this group?
Existing alternatives: What similar groups/resources already exist?