There are WordPress tools to make implementation easy, although I'm still somewhat hesitant and want to see the tools become more robust and let the technology shake out a little bit more. Most nonprofits would do better to focus on using a CDN and serving their website over HTTPS before even considering AMP, I think.
That said, it's an exciting technology and the results speak for themselves.
------------------------------Emilio ArochoTechnology and Web Operations OfficerFood and Drug Law Institute------------------------------
There were a couple of talks that mentioned it at WordCamp US last month, including this one on SEO: https://wordpress.tv/2016/12/11/joost-de-valk-wordpress-and-seo-in-2016/
If your nonprofit is a serious content creator, I think AMP would be worth adding to the 2017 watch list.
(Also on the watchlist: Facebook Instant Articles.)
Cool, I'll have to check out that talk. Thanks for weighing in!
I have interest in it as well. I think for folks who want to give it a try, it's easy enough to implement using the plugin by Automattic. At least you know they are a reputable provider!
Though I would definitely prioritize the use of a CDN and SSL before trying out AMP.
This is such a good question. Thanks for posing it, Emelio!
I agree with everyone's sentiment that speeding up your primary site should take precedence. All the techniques used for AMP pages can be implemented on a normal website too! Google not only shows AMP pages in search but considers the main website's speed for search rankings, so AMP isn't the only Google-SEO related speed technique.
Yesenia also makes a great point about Facebook Instant Articles.
If I were to implement AMP, I'd join Andy in using that plugin by Automattic, but everyone should be aware that it's only for Posts by default. My sense right now is that AMP is best for sites that post a lot of blog content and aim to get into the Google News results (separate from normal search results).
This is great. Thanks for sharing! We are a np media site so I think working on AMP would be a priority in 2017, maybe even 2018. Any and all resources are welcome!
Mike Hale gave a presentation at WordCamp Ann Arbor about AMP. Here's the link: