WHOA sorry, I haven't had any caffeine yet...Things I would suggest including in an RFP:Overview - organization background, current marketing, current social media, target audiencesObjectives - what are your goalsExpectations - what specifically are you asking this person to develop?Bidder background - Ask them about themselves, why they're a good match for the project, ask them what tools they would use, basically any information you want to gather to make sure they're qualified to do this work, actually know what they're doing, and would be a good fitProposal requirements - How do you want them to deliver the proposal? (Digitally? By mail?) What exactly do they need to include? This is any details you want from them like proposed timeline, milestones, measurement, their hourly rates, etc.Evaluation - tell your bidders how they will be evaluatedI do NOT recommend telling them your budget - let them tell you how much their work will cost, especially if you're sending to agencies. Coming from the ad agency world, they hate when there is no actual budget. Coming from the other side of things, I want to see how much it will cost to do the project right, not how much they think they can cram into my budget. Plus, you risk them over-promising on your budget which I have seen plenty of times.There are probably plenty of examples of RFP's on the web that you can pull up and work off of for creating your own. The more information you can provide to the bidders, the better.
We gave up on the RFP process a few years back, and gave a talk about it at NTC. We aren't a creative agency, we are data consultants, tech strategists and CRM assessment experts. Nevertheless, what we find pretty consistently is that NPOs struggle in a few key areas when it comes to RFPs
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Isaac brings up a very good point, and one that our committee discussed heavily at ASAE. The RFP process is overused and broken. Organizations would be better served by talking to some firms about their needs to help craft an understandable scope, identify potential vendors, and determine budget. The lack of personal contact before hiring a vendor leads to scope creep, bad fit, and overruns.
My recommendation is to hold off on the RFP until you have gathered information by talking to some prospective vendors. Then ask up to three who really have a good fit with you for a proposal on the defined scope and budget.