I have a quick question. I want to apply for a Google AdWords grant for my nonprofit. During the application process I realized Google now offers a Google AdWords Express option for customers who don't have a lot of time for account management/updates. I am wondering if this would be a good option for us seeing as I am the only Communications staff member. Any thoughts? Does anybody have a any advice/experience with this product?
Thanks so much in advance!
It's not the case that you have to use one or the other. You can have a regular Adwords account, and an Express account. You need to ensure the Ad Grant budget ($329 per day) is split between the two. And you have to use the same username and password for both accounts.
It can be a good idea to run both, especially if your time's limited. Use the Express account to promote straightforward campaigns where you *trust* Google to make decisions on your behalf. But if you are advertising anything where the keywords would include topic-or-sector-specific jargon or you want greater control over who sees your ads, do that in regular Adwords.
Thanks so much Jason and Ariel! This is super helpful.
Hi everyone,One correction to the discussion above - currently Adgrants does display on mobile.The discussion is really interesting. After speaking with Google Adwords support I was under the impression that you have to choose between the two and managing Adgrants by yourself is recommended. Following this discussion I will now try to use Adgrants Express as well.