CommBuild

last person joined: 9 days ago 



Focused on building and sustaining online and offline communities for nonprofits and other mission-driven organizations.
The CommBuild group is focused on building and sustaining online and offline communities for nonprofits and other mission-driven organizations. Anyone interested in community building, whether you are formally in a community management job or not, is welcome to join the group.

Current organizers: Praan Misir and Debra Askanase
Short link: http://community.nten.org/commbuild
Anyone can join and contribute to this group! Just create an account to get started.

1.  Are you comfortable being a brand ambassador for your nonprofit?

Posted 7 days ago

Happy 2017!

I thought I'd start my year with some group engagement.

I'm curious about your comfort level with playing Ambassador for your nonprofit/community.

The more people I speak with the more I realize this depends a lot on the type of person you are (which affects the type of community manager you are).

Does anyone shy away and prefer to lead from behind?

Cheers~

Talya





2.  RE: Are you comfortable being a brand ambassador for your nonprofit?

Posted 7 days ago
This is an interesting one.  I'm a new community manager at a nonprofit.  I come in with community building/managing experience, but am not yet a subject matter expert on all things "animal welfare".

I strongly believe in the mission and am the personality type who isn't afraid to share that, but if I were to be asked pointed questions, I definitely won't be able to answer them yet and am still learning who the go-to's are.

I think once I get more knowledge I will feel even more comfortable being on the forefront, but for now, I find myself leading from within the org as we define the community strategy.  I will need to be more outward as the journey progresses.

Thanks for starting the thought process on this, because it's something worth thinking about.

Aimee Charlton
Digital Community Outreach Manager
Best Friends Animal Society®
801.369.0204

Together, we can Save Them All®.





3.  RE: Are you comfortable being a brand ambassador for your nonprofit?

Posted 6 days ago

Interesting post! 

I've definitely noticed that the degree to which I act as a brand ambassador changes depending on the organization. For instance, where I currently work, we're a bit lucky in that we have fairly firm policies as to who our organization's spokespersons are. As a result, my "ambassadorship" is a bit limited, but given the topics we work on, I'm quite comfortable with that (sometimes leading from behind is a good thing!). I'm in 100% agreement with you Aimee on the importance of being comfortable when acting in the capacity of brand ambassador. 

For a few other organizations that I volunteer with, I'm in a more of an active role speaking about the org, mainly as those organizing groups are a bit smaller, and I'm a bit more comfortable in that role than some of my colleagues. 

Cheers,
Praan



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Praan Misir
Information and Database Management Officer
Canadian Race Relations Foundation
Toronto, ON
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4.  RE: Are you comfortable being a brand ambassador for your nonprofit?

Posted 5 days ago
Love the feedback Aimee and Praan!

Putting our ideas together, it sounds like staff/volunteers at a nonprofit may be interested/recruited to be Ambassadors if:

1. They're comfortable with getting out in front (not shying away/lead from behind)
2. They're comfortable with their knowledge of the topic/nonprofit mission

and from your responses I can't help but add (at least) one more:

3. They're comfortable with the amount of time it may take them to do the work (this may be extra on top of their workload, or extra in their time off)

Could we make this list longer...?
Talya


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Talya Rotem
Digital Community Manager
SmartSAVER
Toronto, ON
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5.  RE: Are you comfortable being a brand ambassador for your nonprofit?

Posted 5 days ago
Could we make this list longer...?

4. They are willing to ask lots of questions, including tough questions, of senior staff, about the mission and operations of the organization, so that they are prepared to answer those same questions when they come from the public. 

May not seem like a big deal, but I've made many a senior staff person squirm with my questions. I explain carefully, and often, more than once, that I'm asking these hard questions now so that I'm prepared for such later - but they still squirm. 

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Jayne Cravens Consultant Portland, OR www.coyotecommunications.com
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6.  RE: Are you comfortable being a brand ambassador for your nonprofit?

Posted 5 days ago
Love your addition Jayne!

And I think your suggestion is a big deal - making sure Ambassadors aren't just passive but willing to put themselves at the front because they are comfortable with the answers they've been given about everyone's commitment to the mission, activities, etc.

And so our list continues to grow...

1. They're comfortable with getting out in front (not shying away/lead from behind)
2. They're comfortable with their knowledge of the topic/nonprofit mission
3. They're comfortable with the amount of time it may take them to do the work (this may be extra on top of their workload, or extra in their time off)
4. They are willing to ask lots of questions, including tough questions, of senior staff, about the mission and operations of the organization, so that they are prepared to answer those same questions when they come from the public.

Do I hear a 5?
Talya

BTW Jayne - You don't by chance remember me from way back when I was social media person with girl guides of Canada? I remember how supportive you were in sharing content. 

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Talya Rotem
Digital Community Manager
SmartSAVER
Toronto, ON
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