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Looking for software or hardware recommendations? Want to know how others are using text messaging in their work? Trying to find examples of IT policies? The NTEN Discuss forum is a great resource for all of the above and more! It's the general discussion list for the NTEN community, and folks all over the US (and the world) are sharing their questions, answers, and news about nonprofit technology.

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1.  3rd-party email optimization tools

Posted Apr 13, 2017 16:31
Hi,

Has anyone used email optimization/personalization tools from a third party, such as Movable Ink, Kickdynamic, Monetate, 8Seconds, or RealTime Email? These tools let you include cool elements in your emails like live countdown clocks, personalized images (with the recipient's name), geotargeted content, live polls, real-time testing (allows you to roll out the winner to people who haven't opened your email yet) and more.

I'd love to know if anyone has had any experience with a company that offers these kinds of tools. Could you please let me know?

Thanks so much,
Gaby

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Gaby Gollub
Senior Specialist, Online Marketing
World Wildlife Fund (WWF)
Washington, DC
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2.  RE: 3rd-party email optimization tools

Posted 10 days ago
Hi @Gaby Gollub, What did you end up finding out? Any good recs for the group?

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Bethany Lister
Community Engagement Manager
Nonprofit Technology Network
bethany@nten.org
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3.  RE: 3rd-party email optimization tools

Posted 10 days ago
I tested out a personalized image with NiftyImages, but didn't get clear results so I'll try again. I plan to test a countdown timer in an upcoming email and will let you know if it wins! I think the rates are pretty affordable (and they offer a discount for nonprofits). The interface is very easy to use too. If you want to get your feet wet with either a personalized image (your photo + text that includes some field in your CRM, such as first name) or a countdown timer, I suggest you try out NiftyImages and see what happens!

If anyone has tried another service, I'd love to hear about it.

Thanks,
Gaby

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Gaby Gollub
Senior Specialist, Online Marketing
World Wildlife Fund (WWF)
Washington, DC
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4.  RE: 3rd-party email optimization tools

Posted 9 days ago

Hi Gaby!

This is a topic that I'm very interested in. We liked NiftyImages, but we found the reporting to be too basic. We needed more actionable data. We also liked RealTime Email, but their pricing is outside of many of our clients' budgets. We wanted a solution like RealTime Email that was affordable for nonprofits, so we built one. Our in-house tool was inspired by RealTime Email, Litmus email analytics, and Optimizely. We have been live with our own clients since January. We haven't yet released our tool for public sign-ups. I am the technology lead at RobbinsKersten Direct. I think that puts me in the anti-sales department, but I'll try anyway. :)

I'd be happy to provide a free test drive. Maybe we can turn a test drive into an NTC session?
Same offer for my fellow lurkers. If you're interested in having a conversation about what else you could be doing with this technology, I would love to chat.

Have a great weekend!
Charles



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Charles Lehosit
Sr Director of Technology
RobbinsKersten Direct
Richardson, TX
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5.  RE: 3rd-party email optimization tools

Posted 9 days ago
We used MotionMail once a couple of years ago. It was a cool thing to try, but we didn't do any real testing. Easy to use countdown tool that worked well.

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Sarah Craft
Communications Strategist
Equal Justice USA
Brooklyn, NY
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6.  RE: 3rd-party email optimization tools

Posted 7 days ago
We also have used Motionmail often for our campaigns. It works well for us.

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Contessa Siegner
IT Director
Proverbs 31 Ministries
Matthews, NC
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