Digital Advertising

last person joined: 5 days ago 

This is the brand new group for all things digital advertising. Post here to discuss the wide range of pay-per-click platforms, determining key performance indicators, developing audience, choosing the best cost model (CPM, CPC, CPA, etc.), and more! (Head over to the Digital Communications group to discuss written or multimedia content for websites, social media, and e-newsletters for nonprofits.)