If you already feel confident about terms like sessions and page views but know there’s more data in Google Analytics you’re missing, this advanced training is for you.
Learn how to use the powerful but elusive campaigns feature to measure your organization’s outreach efforts and determine which methods drive the most traffic to your site. You will learn all about goals and why your organization may (or may not) want to use them to automate complex analytics tracking.
You’ll also receive an in-depth tutorial on segments so you can slice and dice your analytics information and uncover hidden opportunities with specific audiences.
Presenting: Yesenia Sotelo
Digital Skills Trainer and Web Developer
Yesenia Sotelo is a web developer and digital skills trainer. As the founder of SmartCause Digital, she serves as an approachable, expert resource that can help you remove the stress and uncertainty of managing a nonprofit website. Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow! Find her on twitter as @silverbell or at smartcausedigital.com.