Judy Freed is a digital and direct response marketer whose experience spans the nonprofit and for-profit sectors. Some career highlights include: • Tripled online revenue and doubled the email list for a regional nonprofit • Built a $4 million telemarketing program from scratch • Managed a $30 million direct mail profit center (U.S. and Canada) • Developed an award-winning radio PSA campaign Judy co-leads the NTEN Digital Advertising online community with Tricia Maddrey Baker, and spent two years leading the Nonprofits and Data online community with Janice Chan. She works at the Alliance for the Great Lakes, an environmental organization based in Chicago, where she manages constituent acquisition and retention campaigns and serves as the in-house expert on analytics, segmentation and marketing technology. Judy holds a M.S. in Integrated Marketing Communications / Direct Marketing from Northwestern University and a B.A. in History and Music from Harvard University. In her secret life, you can find Judy writing musicals with some very talented composers and lyricists.