My career mission is helping nonprofit, government and for-profit organizations to become more human, less mechanical and more competitive. I began developing experiential social media in 2006 after a career in hightech and consulting with global and entrepreneurial firms. I've learned that individuals and organizations thrive when they put serving other people as their first priority, and . Even self-serving capitalistic firms are more profitable when they stop selling and start empowering their most profitable customers. When organizations stop trying to convince people to buy or support, people buy and support more, because it's voluntary. Digital social public changes many of the rules of trust, relationship, affiliation and preference, but few organizations have discovered it, and I love helping them adapt and thrive. Experiential social media builds trust and relationships through interaction in digital social public, where everyone observes one's behavior. Trust is built through action, not words: although digital public is highly verbal, it is not the words that changes trust; it's the unconscious attitudes and impulses behind the interactions. My teams specialize in developing empathy with our clients' stakeholders through ethnographic research of social media. Then we empower and support people through interaction—in ways that correlate strongly with our clients' missions and services. We interact as our clients, but we rarely promote or talk about their services because that diminishes stakeholder attention and trust. The result of putting people first is that they support you more, and love doing it.