Adva Priso, Associate Vice President at Anne Lewis Strategies, LLC, brings more than 15 years of expertise in cutting-edge digital fundraising, marketing technology and donor experience measurement to the firm's non-profit clients, including Conservation International, Marine Corps Scholarship Foundation, Urban Land Institute and the USO. Most recently, Adva led online fundraising and engagement for high value donors at World Wildlife Fund, raising millions in new revenue for the organization and launching an innovative donor experience measurement program to improve retention and conversions across channels. Prior to WWF, Adva directed marketing and communications at non-profits in the culture and education sectors. Before shifting to non-profit work, she managed grassroots, digital and SMS marketing campaigns for companies such as Target, Verizon Wireless and Macy's at a Minneapolis marketing firm. Adva graduated from the University of Minnesota with a degree in Broadcast Journalism. She lives in Chevy Chase, MD with her husband and two daughters, and plays in DC-area bands.