Michelle is the Director of Operations at Now IT Matters and a Certified Salesforce Administrator and Developer. Previously, she administered the Eloqua and Salesforce databases for PBS and provided support to PBS member stations on implementing a custom Visualforce donation page. Before joining PBS, she was a Program Manager at BRAC USA for more than four years, during which she provided marketing support and built an online, social media and traditional media strategy for the largest NGO in the world. Additionally, she’s implemented and maintained a several Salesforce and other CRM databases and developed multi-channel donor acquisition and retention strategies. Michelle has an MBA from the Stern School of Business at NYU.